Just call us “your friend in London”.

In 2013, our founder Jessica Dante moved to London from the US and quickly fell in love with exploring the city's hidden gems—cozy pubs, local restaurants, and places off the typical tourist path. Inspired by her own travels, she realized that having a “local friend” made each experience richer and thought to bring this to London visitors through her YouTube channel, Love and London. Her tips and insights resonated, and in 2017, Love and London became a full-fledged business.

Today, Love and London’s team of experts helps millions discover London like locals—from unique wine bars to hidden museums and charming boutique hotels. We’re passionate about guiding you to the real London experience and, just as importantly, steering you away from common tourist pitfalls to help you save time, money, and maximize your trip.

5M

PEOPLE REACHED EVERY MONTH

15k+

LONDON VISITORS TRUSTED OUR GUIDES

4.9 ★

BASED ON 300+ REVIEWS

£30k+

DONATED TO CHARITY

As featured in...

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Meet your London Experts

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Jessica Dante

Jess loves London not for the big-name sights like the London Eye or Big Ben, but for the unique, everyday treasures that make the city special. She finds joy in discovering hole-in-the-wall Indian restaurants, having picnics with friends on Primrose Hill with skyline views, and sipping cocktails in cozy, dimly lit lounges. Her passion comes from the city’s blend of diverse cultures and hidden gems that only a true Londoner can uncover.

As the author of all our London Itineraries and Guides, Jess has helped over 15,000 tourists with her tried-and-tested plans. She and the Love and London team are dedicated to giving people the stress-free trip they’ve been dreaming of. ❤️

Eliza Rain (they/them)

Eliza is a disabled content creator who has lived in London for over 20 years, so they know all the best local spots to attend and the best weekend hangouts. They create content around all the top spots in London (@DisabledEliza) and rate how wheelchair accessible/disabled-friendly they are.

Eliza, who uses a wheelchair to navigate London's public transport, has firsthand experience and can offer invaluable advice to anyone with a disability. That's why we've asked them to develop the chapter on Accessibility on Public Transport in the London Transport Guide.

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Meet the team

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Daniela Gonçalves

E-Commerce Manager

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Tiffany Forbes

Customer Service and Admin Assistant

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Sam Lukosaityte

Instagram and TikTok Manager

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Eva Fontes

Email Marketing Manager

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Cambria Bailey-Jones

YouTube Producer

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Mel Nyambayo

London Creator

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Phoebe Minson

London Creator

Ready to explore London like a Londoner would?

London in 2025 Planning Masterclass
London in 2025 Planning Masterclass

London in 2025 Planning Masterclass

$9.00
3-Day London Itinerary 2024 - Love and London
3-Day London Itinerary 2024 - Love and London

3-Day London Itinerary 2024

$84.00
4-Day London Itinerary 2024 - Love and London
4-Day London Itinerary 2024 - Love and London

4-Day London Itinerary 2024

$109.00
5-Day London Itinerary 2024 - Love and London
5-Day London Itinerary 2024 - Love and London

5-Day London Itinerary 2024

$135.00
6-Day London Itinerary 2024 - Love and London
6-Day London Itinerary 2024 - Love and London

6-Day London Itinerary 2024

$160.00
All The Casual Tourist Guides to London 2024 - Love and London
All The Casual Tourist Guides to London 2024 - Love and London

All The Casual Tourist Guides to London 2024

$93.00
London Trip Planning Consultation - Love and London
London Trip Planning Consultation - Love and London
London Trip Planning Consultation - Love and London
London Trip Planning Consultation - Love and London
London Trip Planning Consultation - Love and London
London Trip Planning Consultation - Love and London
London Trip Planning Consultation - Love and London
London Trip Planning Consultation - Love and London

London Trip Planning Consultation

$480.00
London Itinerary Review
London Itinerary Review

London Itinerary Review

$288.00
London Transport Guide - Love and London
London Transport Guide - Love and London

London Transport Guide

$29.00
London Packing Guide - Love and London
London Packing Guide - Love and London
London Packing Guide - Love and London
London Packing Guide - Love and London
London Packing Guide - Love and London
London Packing Guide - Love and London

London Packing Guide

$15.00
London Spending Guide - Love and London
London Spending Guide - Love and London
London Spending Guide - Love and London
London Spending Guide - Love and London
London Spending Guide - Love and London
London Spending Guide - Love and London
London Spending Guide - Love and London
London Spending Guide - Love and London

London Spending Guide

$32.00
London Travel Facebook Group - Love and London
London Travel Facebook Group - Love and London

Facebook Group Membership

$20.00
The Casual Tourist Guides + Bonus Guides 2024 - Love and London
The Casual Tourist Guides + Bonus Guides 2024 - Love and London

The Casual Tourist Guides + Bonus Guides 2024

$124.00
The Casual Tourist Guide to West London 2024 - Love and London
The Casual Tourist Guide to West London 2024 - Love and London

The Casual Tourist Guide to West London 2024

$22.00
The Casual Tourist Guide to South London 2024 - Love and London
The Casual Tourist Guide to South London 2024 - Love and London

The Casual Tourist Guide to South London 2024

$22.00