Make the most of your limited time in London,
while seeing the major sights 
and exploring hidden gems ✨

Make the most of your limited time in London, while seeing the major sights and exploring hidden gems ✨

Grab your London itinerary

Your London trip has been planned for you, by a local

1.

See a lot of London, even with very limited time

2.

Get a clear plan that suits YOU without days of research and planning

3.

Have a trip so good your friends will ask YOU for recommendations

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We’ve made your itinerary for you ✨

Our London Itinerary, made by a London expert, tells you which walking route to follow each day, and which sights, tours, restaurants, bars (and more) are absolutely worth visiting along it. You pick which ones suit your taste, interests and budget, and follow each route with your digital map.

Go from spending WEEKS of confusing planning to just a couple of hours choosing from the very best London has to offer along a pre-planned, Londoner-approved route.

Get the 6-Day London Itinerary

“I need a plan for my London trip, but I don’t know what’s best to do and how to put it all into a cohesive itinerary that maximises our limited time.”

Does this sound like you? 

Planning an itinerary for London is overwhelming.

  • London is a huge city so there’s absolutely no way to “just wing it”.
  • Making a multi-day plan is virtually impossible when you have never been to the city before.
  • Who has the time to spend WEEKS researching things you might want to do, and then trying to figure out how to put them all together into a plan?
  • Tons of info you find online is by people who have never lived in London, so how can you know if it’s reliable?
  • Free itineraries are vague, without detail, and provide you NO flexibility, so they’re SO unhelpful.
  • This is a vacation, isn’t it supposed to be fun and relaxing?!

You deserve an easy, fun and plentiful London itinerary without wasting weeks of your life researching and planning.

You deserve an easy, fun and plentiful London itinerary without wasting weeks of your life researching and planning.

We TOTALLY get it. As a company founded and run by travellers, we know how incredibly overwhelming it is to plan your own itinerary in an unfamiliar city, especially if you’re travelling with multiple people with different tastes, budgets and dietary requirements.

We too were frustrated by bad, vague itineraries we found online and how hard it was to make one for ourselves because we didn’t know what was ACTUALLY good and if the plan would work.

That’s why we made our London Itinerary.

This is our 6-Day Itinerary

If you're travelling for less days...

3-Day Itinerary

4-Day Itinerary

5-Day Itinerary

ABOUT YOUR LONDON EXPERT

Meet Jess Dante, the founder of Love and London.

When she moved from New York to London over ten years ago (originally for love, but that’s a long story), she started helping people with their visits to her new home that she was intently exploring. She launched a YouTube channel and started helping her growing audience of future London tourists.

But she quickly saw how much difficulty her followers were having in making their own London plans, especially for people who wanted to mix in hidden gems with the popular sights. So in 2018, after weeks of testing, writing, and learning how to make a digital guide, she launched the first iteration of the 3-Day London Itinerary. Because of how helpful it was, it was an instant hit.

Over the years, we’ve expanded to bigger itineraries, up to six days long, and have now had over 6,000 people use our tried-and-tested London plans. Both Jess and the Love and London team love helping people to have the stress-free trip they deserve and have been planning for years. ❤️

3 simple steps to a stress-free London trip

Step 1

Download your Itinerary PDF Guides and access your Digital Map, and copy your Notion templates

Step 2

Read through all of our recommendations and select 5-10 must-do's for each day depending on your interests and budget

Step 3

Land in London and experience the best spots in an efficient, stress-free way

Our promise to you…

Remove the overwhelm of planning for such a big, confusing city

Save yourself weeks of wasted research and planning time

Experience Londoner-loved hidden gems that every tourist sadly misses

Feel good knowing you got so much value for your time and money

What our customers say...

Maximized our time in London!!

I purchased a multi day itinerary and absolutely loved it! It made it so easy to get around London for me and my family and ensure that we really maximized our time! We would not have enjoyed London as much without the Love and London team!

Stacey, ⭐⭐⭐⭐⭐

(about our 4-Day London Itinerary 2023)

Do not hesitate! You MUST have this itinerary

Despite being a seasoned traveler, planning for my upcoming London trip was stressful. I was lost with some many options and resources. Jess´ itinerary saved me hours of looking at information (and getting lost in the middle) and made my planning a breeze. Looking forward to the 6-day one!

Rodrigo, ⭐⭐⭐⭐⭐

(about our 3-Day London Itinerary 2023)

Best Purchase!

I had no idea where to even start planning our honeymoon in London. The 6 day itinerary took all the stress out of it and gave me so much to look forward to. Well worth the purchase!

Laiken, ⭐⭐⭐⭐⭐

(about our 6-Day London Itinerary 2023)

Maximized our time in London!!

I purchased a multi day itinerary and absolutely loved it! It made it so easy to get around London for me and my family and ensure that we really maximized our time! We would not have enjoyed London as much without the Love and London team!

Stacey, ⭐⭐⭐⭐⭐

(about our 4-Day London Itinerary 2023)

Do not hesitate! You MUST have this itinerary

Despite being a seasoned traveler, planning for my upcoming London trip was stressful. I was lost with some many options and resources. Jess´ itinerary saved me hours of looking at information (and getting lost in the middle) and made my planning a breeze. Looking forward to the 6-day one!

Rodrigo, ⭐⭐⭐⭐⭐

(about our 3-Day London Itinerary 2023)

Best Purchase!

I had no idea where to even start planning our honeymoon in London. The 6 day itinerary took all the stress out of it and gave me so much to look forward to. Well worth the purchase!

Laiken, ⭐⭐⭐⭐⭐

(about our 6-Day London Itinerary 2023)

A breakdown of the 6-Day London Itinerary...

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Day 1

Today you'll see a lot of London’s most famous sights, like Buckingham Palace, Westminster Abbey and The Shard. We also visit the popular South Bank and locally-loved Bermondsey.

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Day 2

Today, you’ll be in the very centre of London, which is absolutely buzzing!
 Explore Chinatown, Soho, Covent Garden, and more. Today is a great day to do afternoon tea.

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Day 3

We kick off at the Tower of London and Tower Bridge, with the rest of the day taking you through eclectic Shoreditch and to iconic places like the Broadway Market and Victoria Park.

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Day 4

We're exploring parts of west London today. We start with some of our most famous (free) museums, a historic concert hall, and a real life royal palace. Then we're up to classic Notting Hill and finally you'll make your way along Regent's Canal to Paddington.

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Day 5

We start in Hampstead, followed by famous Camden, stopping at Primrose Hill and Regent's Park Road along the way. You'll then make your way to King's Cross on a unique pathway, where there's tons of great shopping, restaurants, bars and even an outdoor cinema.

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Day 6

Day six is a big day for those who love lots of history, as we're heading to Greenwich which has several interesting museums. You could arrive by boat! Then we drift to eclectic Peckham and Brixton, two super-local and diverse areas.

Some of the major attractions included...

  • Buckingham Palace
  • St. Paul's Cathedral
  • UberBoat
  • Tower Bridge
  • Holland Park
  • London Eye
  • Trafalgar Square
  • Selfridges and Liberty London
  • Tower of London
  • Spitalfields Market
  • Piccadilly Circus
  • Westminster Abbey
  • Covent Garden Piazza
  • Hyde Park
  • Elizabeth Tower / Big Ben
  • Design Museum
  • Hampstead Heath
  • Greenwich Market
  • David Bowie Memorial
  • Sky Garden
  • Houses of Parliament
  • Carnaby Street
  • Natural History Museum
  • Victoria & Albert (V&A) Museum
  • Cutty Sark
  • Black Cultural Archives
  • British Museum
  • The Shard
  • The Monument
  • Borough Market
  • West End theatres
  • Primrose Hill
  • Kensington Palace
  • Harry Potter Platform 9¾
  • Science Museum
  • Brixton Village
  • Freud Museum
  • Greenwich Royal Observatory

Plus tons of hidden gems that locals love, like...

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A buzzy flea market selling unique items from independent artists

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A cute cafe hidden in a disused Victorian toilet

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A speakeasy-style comedy club with super affordable tickets

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A female-owned print shop with the coolest souvenirs in the city

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The most unique bookshop in London, because it's on a boat

  • Buckingham Palace
  • St. Paul's Cathedral
  • UberBoat
  • Tower Bridge
  • Holland Park
  • London Eye
  • Trafalgar Square
  • Selfridges and Liberty London
  • Tower of London
  • Spitalfields Market
  • Piccadilly Circus
  • Westminster Abbey
  • Covent Garden Piazza
  • Hyde Park
  • Elizabeth Tower / Big Ben
  • Design Museum
  • Hampstead Heath
  • Greenwich Market
  • David Bowie Memorial
  • Sky Garden
  • Houses of Parliament
  • Carnaby Street
  • Natural History Museum
  • Victoria & Albert (V&A) Museum
  • Cutty Sark
  • Black Cultural Archives
  • British Museum
  • The Shard
  • The Monument
  • Borough Market
  • West End theatres
  • Primrose Hill
  • Kensington Palace
  • Harry Potter Platform 9¾
  • Science Museum
  • Brixton Village
  • Freud Museum
  • Greenwich Royal Observatory

What’s included in the London itinerary?

  • A digital PDF guide for each day with all of our recommendations (200+ pages in total), including insider secrets and tips you won’t find on our social channels
  • Dietary-friendly food spots (veggie, vegan and GF), wheelchair accessibility, hours of operation, where to book tickets/make reservations, and other crucial info
  • Digital Map for your phone with each day’s route and ALL of the recommendations in the PDF
  • Toilet Guide - find public (and not so public) toilets while on the ground
  • Attractions Pass Guide - find out how to save up to £206 using a popular attractions pass with the itinerary (pass not included)
  • THREE Notion templates, including:
             My Must-Do's Database - easily filter the spots you'd like to do
             To Do Checklist - keep track of which recommendations are your must-do’s
             Bookings and Tickets Tracker - find out which places require advance booking and reservations, find out where to book, and keep track of them all
  • The 2025 version of the itinerary - so you can start planning early!
  • 10% donation to our local food bank, the Hackney Food Bank (we’ve donated over £33,800 from our itinerary sales!)
  • Every element of the itinerary is digital, so it will land straight in your inbox after purchase.
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Choose from two options…

BASIC PACKAGE:

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6-Day London Itinerary 2024

$166.00
$166.00

BONUS PACKAGE:

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6-Day London Itinerary 2024

$166.00
$192.00
$233.00
 BASIC PACKAGE:BONUS PACKAGE:
➭ PDF Guide (200+ pages)
➭ Digital Map
➭ Toilet Guide
Attractions Pass Guide
3 Notion Templates:
       ➬ My Must-Do's Database
       ➬ To Do Checklist
       ➬ Bookings and Tickets Tracker
2025 Itinerary (when released — £125 value)
10% donation
London Spending Guide (£25 value):✖️
       ➬ Cost Guide✖️
       ➬ Budgeting spreadsheet✖️
 ➭ London Packing Guide (£11 value):✖️

       ➬ Printable packing lists
✖️
 ➭ Membership to our London Travel Facebook Group (£15 value)✖️

BASIC PACKAGE:

BONUS PACKAGE:

$192.00
$233.00

Frequently Asked Questions

Customer Reviews

Based on 139 reviews
96%
(133)
2%
(3)
1%
(2)
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(0)
1%
(1)
B
Burgwell H.
Great pro tips for a fabulous first visit!

Truly wonderful information! Whenever possible, I love to travel like a local. I could not believe how helpful the guides and videos were in preparing for our trip. We avoided tourist traps and were able to pick our spots to explore and enjoy the city. I still overpacked a bit, as the weather was far nicer than anticipated, so some of my layers weren’t needed. However, the advice on recommended apps and navigating the city and various neighborhoods made for seamless travel and flawless visit. We weren’t always willing to dedicate an hour to a long queue, for some museums, but thanks to the guides we had several easy options to pivot towards and enjoy the city and beautiful weather. My favorite pro tips, were the use of my reusable coffee mug and water bottle and contactless navigation of the transport system. My friends were super impressed- especially since it was my first visit ever (but definitely not my last!) Thanks for the work you and your team do- it helped me fall in love with one of the world’s great cities!

G
Gregory Purvis
Worth it.

It was great to have all of this information available on demand on my mobile phone. I liked the restaurant reviews that I could pull up depending where I was in the city. When my daughter was frantically looking for a bathroom, we found one quickly in St James park thanks to the guide. That alone was worth the price :). Thanks Jess & L+L crew !

D
Dimitris Egkomitis parcel24
3-day itinerary

It's a really useful itinerary for someone who is confused on what to choose in London. As a person who chose before what things to do, the itinerary helped combine those things and offered me more to combine with my visit to London.

A
Allison Koch
4day itinerary

We have our trip coming up soon, but so far the guide has been very helpful in planning. Thank you, Jess& team for trying to think of everything! So far, so good! London here we come!

R
Richard Bafford
6-day Itinerary

Excellent information in a very easy format. The digital POI tracker working with google maps is great. Bath room location will be a god send.