Make the most of your limited time in London,
while seeing the major sights 
and exploring hidden gems ✨

Make the most of your limited time in London, while seeing the major sights and exploring hidden gems ✨

Get our London itinerary

Your London trip has been planned for you, by a local

1.

See a lot of London, even with very limited time

2.

Get a clear plan that suits YOU without days of research and planning

3.

Have a trip so good your friends will ask YOU for recommendations

“I need a plan for my London trip, but I don’t know what’s best to do and how to put it all into a cohesive itinerary that maximises our limited time.”

Does this sound like you? 

Planning an itinerary for London is overwhelming.

  • London is a huge city so there’s absolutely no way to “just wing it”.
  • Making a multi-day plan is virtually impossible when you have never been to the city before.
  • Who has the time to spend WEEKS researching things you might want to do, and then trying to figure out how to put them all together into a plan?
  • Tons of info you find online is by people who have never lived in London, so how can you know if it’s reliable?
  • Free itineraries are vague, without detail, and provide you NO flexibility, so they’re SO unhelpful.
  • This is a vacation, isn’t it supposed to be fun and relaxing?!

You deserve an easy, fun and plentiful London itinerary without wasting weeks of your life researching and planning.

You deserve an easy, fun and plentiful London itinerary without wasting weeks of your life researching and planning.

We TOTALLY get it. As a company founded and run by travellers, we know how incredibly overwhelming it is to plan your own itinerary in an unfamiliar city, especially if you’re travelling with multiple people with different tastes, budgets and dietary requirements.

We too were frustrated by bad, vague itineraries we found online and how hard it was to make one for ourselves because we didn’t know what was ACTUALLY good and if the plan would work.

That’s why we made our London Itinerary.

We’ve made your itinerary for you ✨

Our London Itinerary, made by a London expert, tells you which walking route to follow each day, and which sights, tours, restaurants, bars (and more) are absolutely worth visiting along it. You pick which ones suit your taste, interests and budget, and follow each route with your digital map.

Go from spending WEEKS of confusing planning to just a couple of hours choosing from the very best London has to offer along a pre-planned, Londoner-approved route.

Get our London itinerary

ABOUT YOUR LONDON EXPERT

Meet Jess Dante, the founder of Love and London.

When she moved from New York to London over ten years ago (originally for love, but that’s a long story), she started helping people with their visits to her new home that she was intently exploring. She launched a YouTube channel and started helping her growing audience of future London tourists.

But she quickly saw how much difficulty her followers were having in making their own London plans, especially for people who wanted to mix in hidden gems with the popular sights. So in 2018, after weeks of testing, writing, and learning how to make a digital guide, she launched the first iteration of the 3-Day London Itinerary. Because of how helpful it was, it was an instant hit.

Over the years, we’ve expanded to bigger itineraries, up to six days long, and have now had over 6,000 people use our tried-and-tested London plans. Both Jess and the Love and London team love helping people to have the stress-free trip they deserve and have been planning for years. ❤️

3 simple steps to a stress-free London trip

Step 1

Download your Itinerary PDF Guides and access your Digital Map

Step 2

Choose which recommendations along each day’s route you want to visit

Step 3

Land in London and experience the best spots in an efficient, stress-free way

Our promise to you…

Remove the overwhelm of planning for such a big, confusing city

Save yourself weeks of wasted research and planning time

Experience Londoner-loved hidden gems that every tourist sadly misses

Feel good knowing you got so much value for your time and money

What our customers say...

Maximized our time in London!!

I purchased a multi day itinerary and absolutely loved it! It made it so easy to get around London for me and my family and ensure that we really maximized our time! We would not have enjoyed London as much without the Love and London team!

Stacey, ⭐⭐⭐⭐⭐

(about our 4-Day London Itinerary 2023)

Do not hesitate! You MUST have this itinerary

Despite being a seasoned traveler, planning for my upcoming London trip was stressful. I was lost with some many options and resources. Jess´ itinerary saved me hours of looking at information (and getting lost in the middle) and made my planning a breeze. Looking forward to the 6-day one!

Rodrigo, ⭐⭐⭐⭐⭐

(about our 3-Day London Itinerary 2023)

Best Purchase!

I had no idea where to even start planning our honeymoon in London. The 6 day itinerary took all the stress out of it and gave me so much to look forward to. Well worth the purchase!

Laiken, ⭐⭐⭐⭐⭐

(about our 6-Day London Itinerary 2023)

Maximized our time in London!!

I purchased a multi day itinerary and absolutely loved it! It made it so easy to get around London for me and my family and ensure that we really maximized our time! We would not have enjoyed London as much without the Love and London team!

Stacey, ⭐⭐⭐⭐⭐

(about our 4-Day London Itinerary 2023)

Do not hesitate! You MUST have this itinerary

Despite being a seasoned traveler, planning for my upcoming London trip was stressful. I was lost with some many options and resources. Jess´ itinerary saved me hours of looking at information (and getting lost in the middle) and made my planning a breeze. Looking forward to the 6-day one!

Rodrigo, ⭐⭐⭐⭐⭐

(about our 3-Day London Itinerary 2023)

Best Purchase!

I had no idea where to even start planning our honeymoon in London. The 6 day itinerary took all the stress out of it and gave me so much to look forward to. Well worth the purchase!

Laiken, ⭐⭐⭐⭐⭐

(about our 6-Day London Itinerary 2023)

What’s included in the London itinerary?

  • A digital PDF guide for each day with all of our recommendations (100+ pages in total), including insider secrets and tips you won’t find on our social channels
  • Dietary-friendly food spots (veggie, vegan and GF), wheelchair accessibility, hours of operation, where to book tickets/make reservations, and other crucial info
  • Digital Map for your phone with each day’s route and ALL of the recommendations in the PDF
  • Toilet Guide - find public (and not so public) toilets while on the ground
  • London Pass Guide - find out how to save up to £32 using it with the itinerary (pass not included)
  • Printable Checklists - keep track of which recommendations are your must-do’s
  • Bookings and Tickets Tracker - find out which places require advance booking and reservations, find out where to book, and keep track of them all
  • The 2024 version of the itinerary - so you can start planning early!
  • 10% donation to our local food bank, the Hackney Food Bank (we’ve donated over £18,000 from our itinerary sales!)
  • Every element of the itinerary is digital, so it will land straight in your inbox after purchase.

Choose from two options…

BASIC PACKAGE:

BONUS PACKAGE:

 BASIC PACKAGE:BONUS PACKAGE:
➭ PDF Guide (100+ pages)
➭ Digital Map
➭ Toilet Guide
➭ Printable Checklists
➭ Booking and Tickets Tracker
➭ London Pass Guide
➭ 2024 Itinerary (when released — £65 value)
➭ 10% donation
➭ London Spending Guide (£25 value):✖️
       ➬ Cost Guide✖️
       ➬ Budgeting spreadsheet✖️
➭ London Packing Guide (£11 value):✖️
       ➬ Printable packing lists✖️
 £65£80  (save £21)

BASIC PACKAGE:

BUY NOW

BONUS PACKAGE:

BUY NOW

Frequently Asked Questions

Customer Reviews

Based on 93 reviews
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V
Victor
Short trip, lots of fun.

The guide was very helpful with tips about how best to get around, all the logistical things I wouldn't have known/guessed to be ready with. The map function was very useful as I planned our trips for each day. Well worth it.

L
Lynn T
Fantastic!

I was behind in trip prep for my first visit to London and the Love + London itinerary was perfect. The team was super responsive when I had trouble downloading the files. There was a fantastic range of activities within each day’s itinerary and great range of food/beverage options as well. I especially appreciated the candor regarding some of the more touristy activities and the recommendations for options off the beaten path. Also--great tips for navigating the city and helpful information for planning activities. Jess and her team took the stress out of this trip and I am so grateful. We couldn’t do it all—which just means that we have to come back!

L
Laiken
Best Purchase!

I had no idea where to even start planning our honeymoon in London. The 6 day itinerary took all the stress out of it and gave me so much to look forward to. Well worth the purchase!

C
Chris P.
Easy to use. Worth the price.

I thought it was a bit pricy but as I planned my trip I found it incredibly helpful. The guide does all the hard work for you. When you combine with the Love + London Tik Tok channel you have a comprehensive guide to traveling to London.

T
T.Sigg
Future 1st visit less stressed!!

I purchased both the 5 casual tourist guides and the 6 day itineraries for trip planned in June, they have been a great help with planning. Very detailed and soooo much great information. Only help I need now is where to stay!?! Thank you Jess and London team for helping me with my first trip aboard. I cannot wait!