What our customers say...

Based on 405 reviews
93%
(375)
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Excellent Packing Guide

Very convenient and handy!

BEST itenerary ever

Very detailed itinerary of London. Staff will go all the way to help.
I will do it again with them. I totally recommend them.

Great information!

Jess and her team provide great information and it is so well organized. A very good value to help us with our upcoming trip!

Two thumbs up

Packed full of great tips and ideas. Can't wait to get to London to start our trip.
Thanks Jess and team.

Ready for Lift Off!

I recently bought the 5 Day Itinerary after discovering Jess on YouTube. I have booked into a hotel in Notting Hill that she recommended and have spent a week planning which day I will do which Day. I love the Map and have studied the walking routes. I feel sooooo much calmer and ready to tackle this huge city that has so much more to offer than the usual tourist traps. I’ve also just purchased Love and Paris…..Wooohooo. Leaving Australia soon for my first ever trip to Europe. Too good. Thank you!

3 day Itinerary is great

I struggled for weeks trying to plan our London leg of our trip and was getting frustrated. After purchasing the three day itinerary, it all fell into place. Awesome resource! Thank you for doing the work and making this available

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London Transport Guide
Priscilla Kendrick
Top Notch Information

The London Transport Guide has relieved a lot of stress concerning the unknown about London’s transportation. I highly recommend it!

Don't Visit London without L + L

The L + L prep materials, zoom meeting and 5 day itinerary made our trip to London the most fulfilling vacation we have ever had. Starting with the money, electric plugs and transportation, right up to the recommended sights to see and places to eat, we ran non-stop for 5 days and loved every second of it.

Your recommendation of our airport shuttle service (Welcome Pickups) made our arrival and departure pain free. The London Pass was phenomenal! The money we saved and the lines we got to pass was game changing and something everyone should purchase when staying for an extended visit.

Can't wait to use you when we go back to Paris in the near future!!

Thanks for an Amazing Resource

This was our first time to London. We are independent travelers, so we’re booking the entire trip ourselves. After a little research, we came upon this website and You-Tube videos (about 6 months before our vacation). We purchased the 6-Day itinerary and watched many of the free You-Tube videos. While we looked at other websites and videos, we kept coming back to Love and London. Now that our trip is complete, I can honestly say that the content that Jess has created is amazing and was extremely helpful: from getting to our hotel from Heathrow, becoming completely comfortable with the tube, awesome restaurants, fantastic markets, and many hidden gems. The guide was invaluable and worth the cost. Great job, Jess. Our vacation was perfect and you played a big role helping us pull it together.

Amazing amount of information

While I was initially a bit put off by the price for the 6 day itinerary, once I saw it I was impressed by the wealth of information and ways to integrate Google Maps and the planning guide. A tremendous amount of work appears to have gone into creating this. I am looking forward to using this information once we get to London next month.

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3-Day London Itinerary 2025
Kerry (Olly) Outtrim
London 2025

Relied a lot on the information Jess and her team sent me. Covered most of what we wanted to see.
Your assistance was greatly appreciated and managed to get around London with no problems at all. We will be back and will be using your information again.
Thanks so much.

Very helpful

I enjoyed watching this Planning Masterclass and picked up several hints and tips that helped me plan my trip to London. If you’re hesitant about buying this program l, don’t be, it’ll definitely save you time and frustration!

More usueful than a traditional travel guide

I booked the 3 day tour that included a digital itinerary and a digital map based on Google maps. Having all that information available on the phone was more useful for me than a traditional travel guide.

5 Day Itinerary is AMAZING!!!

My daughter and I were planning a girls trip to London. We started off with a list of places we saw online and wanted to visit. It was so overwhelming! Then I found Jess on YouTube and watched every single video! I knew right then I needed her help and purchased the 5 day itinerary! Looking at the planned routes, all of the options for meals and visits AND BATHROOMS!!! Not only am I so grateful we purchased it, but I’m even more excited to visit because we are having fun checking out the plans before we go! Thank you so much Love and London!

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London Transport Guide
David McKibbin
London Transport Guide

Wow! After watching video and reading material I am feeling confident about getting around London. Thanks for explaining it in such detail.

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London Transport Guide
Zandrew Covington
Wow!Wow! Wow Love this Guide

This guide was really informative, I combined this guide with the videos and feel very comfortable with the different transportation options. I highly recommend purchasing this guide if you plan on staying in London for more than four days.

West London Casual Tourist Guide

Great options for lots of varied and non touristy things to do and eat in the neighborhood

Trip

Superb. Great arrangement of the itinerary.

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London Transport Guide
Timothy Daniels
Valuable information

I’m going to London for the first time and thought that a guidebook would give me the information I needed. Then I stumbled onto Love and London. Jess and her team have created videos and print materials that are really helping me organize each day of my trip. I’m getting a sense of how long it’s going to take to get from A to B, places to have lunch and where I can find a bathroom. Jess’s videos have a nice vibe and watching her go about her day is fun and instructive. I’ve purchased several of her guides and they’re excellent value. Guide books are fine but Love and London has really shaped my upcoming trip. Thanks Jess

Pleased

Jess packs a whole heckuva lot in her Itineraries offered through her site, Love and London. My favorite elements was the recommended stops, including dining choices on the daily route. What topped it off was the Notion app that provided my guidance during each day, including London Tube maps/stations and locations of public restrooms along our route. The app, alone, is worth the investment!

casual tourist guide to London

Great guide with lots of options for non touristy things to explore in different neighborhoods of London!

Excellent and comprehensive

Jess and her team have done an amazing job putting together a 'well worth it' itinerary. So many choices, so much information and just those suggestions have helped me fill out my London days though I still have some work to do for my late April/early May trip to England. I really appreciate the classy and in depth itinerary and highly recommend to others planning to visit. (Same thoughts go to the Casual Tourist Guides, transport guide, etc--there is nothing lazy about these helpful guides. She even sends updates if you have bought one.)

Nice to have!

In 2024 I was already in London, mainly to visit the Harry Potter Tour in the Warner Bros. Studios. After that we only had a very short time to see the city. We also fell for the typical tourist traps - today I know "avoid Leicester Square". But still it was clear - I'll be back. London really grabbed me and I wanted to find out everything about it. First I became aware of the Love&London YouTube channel. Afterwards I treated myself to the Casual Tourist Guide and it did not disappoint me - so many valuable and great tips! I love it - BIG Thank you and greetings from southern Germany!

This made my trip planning so much easier!

I had been following Jess and Love + London for a while before deciding to purchase an itinerary. I have been planning to take my mom to London for her first trip abroad and wanted to make it perfect for her. This itinerary has made it so much easier to plan our days out and I can't wait to make a ton of travel memories with her.

Great resources

It’s great to have all the guides and resources at your fingertips!