Avoid being the typical tourist and let this London expert guide you to the secret gems you’ll regret missing ✨
Get the Casual Tourist Guides
Avoid being the typical tourist and let this London experts guide you to the secret gems you’ll regret missing ✨
Avoid being the typical tourist and let this London expert guide you to the secret gems you’ll regret missing ✨

Explore London like you’re a local
Avoid the icky and overpriced tourist traps
Experience what the locals LOVE but tourists usually miss
Explore the city’s best secret gems, according to this London expert
“I don’t want to be a typical tourist and to get ripped off by overpriced food or other tourist traps. But there’s so much information out there that I don’t know who’s recommendations to trust.” 😞
Does this sound like you?
- There are SO many recommendations online, but they’re mostly by other tourists so they’re extremely unreliable
- The city is so big, so it’s so hard to make a plan to see the locally-loved areas and secret spots you’re finding without burning out
- It takes WEEKS of research to even find the gems that are worth it and then figure out how to see them all in the most efficient way
- A lot of the advice online doesn’t mention crucial info like price, if reservations are mandatory, friendliness for dietary requirements, wheelchair accessibility, and more
- It’s hard to know which hidden gems you’ve read about are nearby when you’re on the ground in London. You miss out!
You deserve to have the city’s best hidden gems, as recommended by our London expert, right in the palm of your hand when you’re on the ground in London, without having to waste hours of your life trying to find out what’s actually worth it.

I’ve found all of the city’s best-kept secrets for you ✨
My Casual Tourist Guides (all updated for 2025) break down each area of London, showing you exactly where to find the spots that Londoners love—places I’ve seen tourists completely miss time and time again (such a shame!).
I’ve handpicked the city’s best restaurants, the coolest bars and pubs, underrated museums worth visiting, unique tours run by amazing independent businesses, and so much more.
Instead of wasting weeks trying to figure out which hidden gems are actually worth your time, you’ll have them all in the palm of your hand, ready to explore on the trip of a lifetime—without a tourist trap in sight!
Which areas are covered in each guide?
Our promise to you…
Avoid tourist traps and wasting money on mediocre places.
Explore the places that Londoners ACTUALLY love, not what a random tourist on TikTok thinks is “authentic”.
Skip the days-long research time.
Feel good knowing you’ve visited amazing places that the typical tourist sadly always misses.
What’s included in Each Casual Tourist Guide?
- PDF Guide (instant download) with 50+ recommendations for food, drinks, points of interest, tours and more for the area you choose
- Digital Map for your phone with ALL of the recommendations in the PDF
- THREE Notion templates, including the My Must-Do's Database, To Do Checklist, and the Bookings and Tickets Tracker
- Dietary-friendly food spots (veggie, vegan and GF), wheelchair accessibility, hours of operation, where to book tickets/make reservations, and other crucial info
- Printable Checklists - keep track of which recommendations are your must-do’s
- Toilet Guide - find public (and not so public) toilets while on the ground
Every element of the Casual Tourist Guide is digital, so it will land straight in your inbox after purchase, and it works best on your devices— no printing required!
Each Casual Tourist Guide comes with…
➭ PDF Guide (with ± 50 recommendations) | ✅ |
---|---|
➭ Digital Map | ✅ |
➭ Toilet Guide | ✅ |
➭ 3 Notion Templates: | ✅ |
➬ My Must-Do's Database | ✅ |
➬ To Do Checklist | ✅ |
➬ Bookings and Tickets Tracker | ✅ |
➭ Printable Checklist | ✅ |
➭ 2025 version (when released) | ✅ |
Get your 2025 Casual Tourist Guides

15% off
All Casual Tourist Guides

20% off
All Casual Tourist Guides
+ London Spending Guide
+ London Packing Guide

The Casual Tourist Guide to North London

The Casual Tourist Guide to West London

The Casual Tourist Guide to Central London

The Casual Tourist Guide to East London

The Casual Tourist Guide to South London

The Casual Tourist Guide to Central London

The Casual Tourist Guide to North London

The Casual Tourist Guide to West London

The Casual Tourist Guide to East London
