Planning your trip to London can feel like… a lot.
You start researching and suddenly you've got 20 tabs open, mixed advice everywhere, and none of it is organised for someone doing this for the first time.
Meanwhile… your trip is getting closer.
The London Starter Pack gives you a clear plan with four guides by London expert Jessica Dante, built for first-timers who want to experience the best of London without spending weeks figuring it out themselves.
No more guesswork. Just a trip you're actually looking forward to.
Created by London experts who’ve helped 9,000+ travellers plan their trips.
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I have 20 tabs open and I'm more confused than when I started.
The Tube looks so confusing on the map and I have no idea how to use it.
I don't know how much to budget or what things really cost in London.
I have a bunch of places saved on Google Maps and no idea how to tackle them.
And what do I even pack for weather that can change four times in one day?
Each one solves a specific part of the first-timer headache.
A flexible, day-by-day itinerary built by Jessica Dante, a London expert who knows the city inside out.
Hit the major sights, find the spots most tourists walk past, and never wonder "what next?"
Exactly how to get around London, explained simply.
Not "just use the Tube", but a complete, step-by-step guide to every option, with video tutorials so you arrive feeling like a local.
Know what your trip will actually cost before you get there.
Real pricing across every category, a budget tracker, and our top picks at every budget level.
Exactly what to pack, organised by season.
Not "layers are your friend", but a specific, practical guide of what to buy, what not to forget, and what travellers almost always get wrong about London weather.
A curated, expert-moderated Facebook group where you can ask your final questions, share your plans, and connect with fellow first-timers visiting at the same time as you.
Not a rigid schedule. A smart, flexible itinerary that gives you structure without locking you in.
Start in the royal heart of London at Buckingham Palace before weaving through Westminster's grand landmarks, the Abbey and the Houses of Parliament, then riverside walks to The Shard, local haunts, and tucked-away Bermondsey spots most tourists never find.
End the day with a drink watching the Thames catch the light. ✨
Dive into the buzzing centre of London through the neon-lit streets of Chinatown, the creative energy of Soho, and the theatrical charm of Covent Garden, with plenty of locally-loved spots woven in alongside the famous ones. Build in time for shopping, afternoon tea, or simply wandering.
Start at St. Paul's Cathedral before weaving through the Tower of London and Tower Bridge, then heading east into the creative streets of Shoreditch, the weekend charm of Broadway Market, and the wide open green of Victoria Park, a side of London most visitors never reach.
Open each guide to see exactly what's inside.
100+ pages of PDF guides
Insider tips, recommendations and secrets you won't find on our social channels, for each day.
Digital map integrated with Google Maps
Every recommendation from the PDF, pre-loaded and ready to use on the ground.
Major sights + hidden gems
Iconic spots balanced with secret viewpoints, locally loved cafés and neighbourhoods most tourists skip entirely.
Best day for each route
We've worked out which day to do each route based on opening times and real crowd patterns, so you're not figuring it out yourself.
Dietary-friendly food spots
Veggie, vegan and GF options chosen for you, with hours, booking links and wheelchair accessibility info.
Public toilet guide
Yes, really. Find public (and not so public) toilets while on the ground.
Attractions Pass Guide
Find out if a popular pass could save you up to £44, with a calculator that tells you in seconds based on exactly which sights you want to see.
Bookings & Tickets Tracker
Everything that needs advance booking in one place, with direct links and space to track what's done.
Checklist
Pick your must-dos based on your interests and budget. We recommend 5–6 sights plus meal spots, so your days feel full but never frantic.
Every transport option explained
Tube, bus, rail, and everything in between.
How to pay, how much it costs, and how to find any route in seconds
How to get from every London airport to your hotel without overpaying
Including airport cheat sheets for every London airport.
Tips on travelling with kids
Plus a full accessibility guide written by a disabled Londoner.
What to do if there's a transport strike during your trip
The unwritten rules of London transport etiquette
Yes, there are rules.
Tube Journey Tutorial
A detailed video tutorial showing you step-by-step how to get from A to B on the Tube.
Double Decker Bus Journey Tutorial
A detailed video tutorial showing you step-by-step how to get from A to B on a double decker London bus.
How to get and spend money in London
Including which cards to use.
London's tipping culture explained
So nothing feels awkward at the end of a meal.
What to expect to pay across every category
Hotels, food, drink, transport, activities, day trips.
Our top picks for hotels, food, drink and activities at every budget level
Google Sheets Budget Tracker
Available in 30+ currencies, so you can calculate how much to save each month, figure out your total spend, see where to splurge and where to save, and track daily spending while you're there.
Printable summary of costs to fill out your tracker quickly
London Weather Guide
Monthly averages so you know exactly what to expect (spoiler: always bring a layer).
Do Not Forget Guide
The things tourists always forget that can genuinely make or break a London trip.
Dress Like a Londoner Guide
Practical outfit suggestions with links to recommended items, matched to the weather you'll actually experience.
Seasonal packing lists
Printable PDFs and Notion templates so packing takes minutes, not a week.
Membership to our private Facebook community
Curated, no spam, no chaos, and none of the same questions asked over and over again. Just genuine, quality conversations.
Connect with travellers visiting at the same time as you
Compare notes, make plans, explore together. Especially good if you're travelling solo and don't want to experience the city alone.
Ask anything
Fellow travellers past and present, plus our moderators, so every question gets a real answer that helps you plan with confidence.
Expert moderators who actually know London
So the advice you get is reliable, not just well-meaning guesses from strangers on the internet.
Average star rating
Years of London expertise
Access after purchase
This was the most helpful travel planning tool we've ever used, period. We were able to plan each day around key museums and tourist spots, while confidently knowing we could find a drink or a cool shop along the route. We would recommend your resources to anybody in a heartbeat.
I struggled for weeks trying to plan our London leg of our trip and was getting frustrated. After purchasing the three day itinerary, it all fell into place. Awesome resource — thank you for doing the work and making this available.
While I was initially a bit put off by the price, once I saw it I was impressed by the wealth of information and ways to integrate Google Maps and the planning guide. A tremendous amount of work appears to have gone into creating this.
We just returned from London and wanted to write a review straight away. The map was incredibly useful — we ate at so many of the restaurant recommendations, they should give you a commission for getting business in their door. We are going to plan a trip already for next year.
Jess and the Love and London Team have produced a completely thorough and easy to read Transport Guide. Anything you needed to know is here, including video tutorials on how to use the Tube and the Bus. I can't recommend this guide highly enough. A++++++.
An absolutely brilliant resource for anyone visiting London. The attention to detail and local knowledge really shines through.
This was the most helpful travel planning tool we've ever used, period. We were able to plan each day around key museums and tourist spots, while confidently knowing we could find a drink or a cool shop along the route. We would recommend your resources to anybody in a heartbeat.
I struggled for weeks trying to plan our London leg of our trip and was getting frustrated. After purchasing the three day itinerary, it all fell into place. Awesome resource — thank you for doing the work and making this available.
While I was initially a bit put off by the price, once I saw it I was impressed by the wealth of information and ways to integrate Google Maps and the planning guide. A tremendous amount of work appears to have gone into creating this.
We just returned from London and wanted to write a review straight away. The map was incredibly useful — we ate at so many of the restaurant recommendations, they should give you a commission for getting business in their door. We are going to plan a trip already for next year.
Jess and the Love and London Team have produced a completely thorough and easy to read Transport Guide. Anything you needed to know is here, including video tutorials on how to use the Tube and the Bus. I can't recommend this guide highly enough. A++++++.
An absolutely brilliant resource for anyone visiting London. The attention to detail and local knowledge really shines through.
Jessica Dante is the founder of Love and London and one of the most recognisable faces in London travel. She moved from New York to London in 2013 and spent years learning the city inside out — every neighbourhood, every hidden gem, every shortcut locals know and tourists don't.
Chances are you've already found her on YouTube, where her videos have racked up millions of views, or stumbled across her guides while planning your trip. She's built Love and London into one of the most trusted resources for first-time visitors, with a team of London experts just as obsessive about the city as she is.
Over 9,000 travellers have planned their trips with us. We'd love to help you plan yours. ❤️
You'll receive these guides immediately upon purchase via digital download.
Yes, The London Starter Pack is specifically designed for first-time visitors who want a clear, structured plan to follow.
It covers the major sights, hidden gems, and all the practical things that usually feel overwhelming when planning your first trip.
No, that'd be impossible. We include a large range of activities, sights, and food and drink recommendations to suit different tastes and budgets. You'll then choose which of our recommendations you'll want to do each day, we usually recommend 3-6 sights and activities plus breakfast, lunch, dinner and drinks. You can keep track of your "must-dos" in the included printable worksheets.
We'd prefer if you didn't. It's hundreds of pages and they have lots of links in it which obviously won't work if you print it, plus it'll be a waste of paper and ink. It's designed to be used digitally so try to keep it that way :)
It works with British Pounds (as you'll pay for most of your London things in ££) and it converts the following currencies:
If you have any further questions on this, message us on our Live Chat (look for the chat bubble on the bottom right corner) or email us at hello@loveandlondon.com.
