You'll receive this guide immediately upon purchase via digital download.

To most easily access your Love and London guides and to make sure you can always reference them into the future, you’ll need to download your files to one or more of your devices. It’s fairly straightforward but if you are not sure how to do that then follow these steps.

Get in touch with us if you need us to reset your download attempts as each guide can be downloaded five times by default.

Yes! Just about all of the attractions included in the itinerary are either free or can be experienced “as a taste” from the outside, therefore there’s no need to buy entrance tickets if that’s not in your budget. We’ve also included budget-friendly food options (they’re the ones marked with a single “£”) or if you don’t want to spend money on food, just bring your own and only follow the sightseeing elements of the itinerary.

There are a couple of reasons. It took us years to create the itineraries, starting with hours of researching and planning the perfect route, to multiple days of on-the-ground testing, to writing the 100+ page guide and creating the map. If we didn’t charge for the itinerary, we simply couldn’t provide it to our community as it takes up so much time to create. We also spend anywhere from £25-200 per week trying out new things around London, some of which is included in the itinerary, some of which is not worthy. Of course, all of those meals, drinks, and tickets cost a lot of money. But by Jess testing them out and only telling you about the best, you won’t have to waste your time and money too, because only the best of the best goes in our guides.

If we save you from one not-so-good moderately-priced meal, you’ve already paid yourself back for your purchase, never mind the hours and hours of research and planning you won’t have to do yourself.

The itineraries include lots of the major attractions alongside some local spots and hidden gems. You'll find everything from sights, points of interest, activities, tours, coffee shops, some great spots to do some shopping, restaurants and street food markets, pubs and bars. The itineraries also include an Attraction Pass Guide and a robust digital map, with a designated route to follow which includes all the spots mentioned in the itinerary.

By contrast, The Casual Tourist Guides are strictly hidden gems. Underrated museums, gin-making experiences, locally-loved restaurants, interesting historic elements that people often miss, cool underground cocktail bars. Think super cool and local, to the point that we have even had lots of Londoners buy these guides to help them better explore their own city. There's also a Digital Map included with each Casual Tourist Guide but it's up to you to decide your plan of action.

Well, we’ve never seen any itinerary that includes a digital map for your phone, which allows you to get real-time transportation and walking directions as well as makes it super easy to follow the itinerary. Also, many “itineraries” you can find online are created by people who’ve only visited London, not LIVED here. They aren’t able to provide alternative food options for diet restrictions, public toilets along the route, or more crucially, tips that only someone who has done this route themselves for years would know.

The map includes all recommendations mentioned in the PDF, plus indicators to help you “stay on track” with the general path of the itinerary. It integrates with Google Maps and you can easily get walking, taxi and public transport directions to any of our recommendations. This is where you’ll find all the toilets marked off too!

It absolutely works best when you have it. It will also allow you to get walking directions when needed, or transport directions when you’re planning to head back to your hotel once the day is done. In the guide, we’ve included a list of ways to have data on your phone so you can stay connected.

It’s integrated with the Google Maps app, so it’s available for all phones that use iOS or Android operating systems.

Watch this video to see:
➤ how to access the digital maps;
➤ how to use it when you are on the ground in London;
➤ where to find the map on the Google Maps app.

The Notion templates will:

➤ Help you organise which of the recommendations in our London Itineraries are a “must visit” or a “skip” (and to hide the ones you want to skip so you don’t have to look at them anymore).

➤ Give you a handy digital checklist of the things you absolutely want to do (populated based off “must-visit” labels you’ve added).

➤ Show you which of your “must-visits” we recommend booking or buying tickets for in advance, and a place for you to keep track of which you’ve done and which you still need to book/reserve.

1️⃣  My Must-Do’s database
Includes all the recommendations mentioned in the guide. You can use it to label each place with "must-visit" or "might visit" if you want to do them, or "skip" or "already visited" and the system will filter them out, keeping your list nice and clean. You can also filter your list to only see places in a certain category, or only the restaurants that are veggie-friendly, GF-friendly, etc.

2️⃣  To-Do Checklist
This digital checklist is automatically populated based on the places that you selected as a must-visit or might visit in the My Must-Do’s database. Use it when you’re on the ground in London to keep track of what you’ve hit and what you still have yet to explore.

3️⃣  Bookings and Tickets Tracker
Keep track of which of your must-do’s and might-do’s need to be booked or reserved in advance (and we only show you which ones do!) Includes the direct link to book tickets or make reservations so it’s easy to get everything done in one go.

You'll find the Notion template linked on page 9 of your Info PDF; click the link and it'll open a separate Notion page. To be able to use the template yourself, you will need to duplicate the template to your own Notion account. Just click "Duplicate" on the top right corner and it's done.

*If you don't already have a Notion account, you can sign up for free here.

Watch this video to see how to use the Notion templates with our London Itineraries.