A complete day-by-day London itinerary created by local expert Jessica Dante, designed to help you experience the very best of London without wasting weeks researching and planning it all yourself.
With the London Itinerary, you get:
🗺️ Easy-to-follow, flexible daily routes
💎 Major sights + hidden gems
📍 Interactive Digital Map + Toilet Guide
🍽️ Real local tips most tourists miss
👥 Lifetime Facebook Community access
✅ Booking tracker + planning checklist
🎟️ Attractions Pass Calculator (save ££ on tickets)
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I have 40 tabs open and somehow I’m more confused than when I started.
I’ve spent HOURS researching and still don’t know how to organise my days.
I’ve saved loads of places on Google Maps… but no actual plan.
Most itineraries give you a list and leave you to figure the rest out yourself.
This one is built to be your on-the-ground best friend.
Yes, Big Ben is in there, but so are the canal paths, markets, and neighbourhood spots most tourists walk right past.
✦ Jess's personal picks includedEvery recommendation pinned and ready to use on your phone, with instant directions while you explore.
Where locals really eat, the best times to visit places, reservation tips, hidden details, and more.
✦ From a London expertYes, really. We've mapped reliable public loos (and a few not-so-public ones too). You'll thank us later.
✦ One of our most-loved featuresFind out if an attractions pass is worth it and save $115–$290 on tickets depending on how many days you're in London.
Opening hours, dietary labels, dress codes, accessibility info, reservation advice, and useful planning notes throughout.
Know which routes are best on which days to avoid closures, crowds and bad timing.
See what needs to be booked in advance, track your reservations, and mark your must-dos before your trip.
Price ranges and estimated visit times help you plan realistic days without overspending or overpacking your schedule.
Every itinerary now comes with a lifetime membership to our curated Facebook group. Not thousands of people asking the same tired questions, but a warm, moderated space where you actually get help.
Get answers and guidance from people who know London inside and out.
No spam, no chaos. Just thoughtful conversations with fellow travellers.
Meet others visiting at the same time and explore together (if you want to!).
Each day covers a different route through the city, so you see the most without wasting time on transport.
The iconic sights you've always pictured: Buckingham Palace, Westminster Abbey, The Shard, and more, before the day shifts into something more intimate. The South Bank buzzes with life, and Bermondsey hides the kind of spots that make you feel like you've truly found London.
You're in the electric heart of the city today. Chinatown, Soho, cobblestoned Covent Garden, areas that have been drawing people in for centuries and still somehow feel like a discovery.
The perfect day to slow down with London afternoon tea and a West End theatre.
Begin at one of the world's great historic fortresses, then watch the city completely transform around you. Shoreditch's street art and independent spirit give way to Broadway Market and Victoria Park, London at its most creative and alive.
World-class free museums, a real royal palace, and the pastel-pretty streets of Notting Hill. The day ends gently with a wander along Regent's Canal through Maida Vale to Paddington, the kind of walk that makes you never want to leave.
Start in one of London's most beautiful and leafy neighbourhoods, then follow the city's energy through Primrose Hill, legendary Camden, and along the canal to King's Cross, where brilliant restaurants, shops, bars and an outdoor cinema are all waiting.
Arrive by boat if you can. Greenwich is steeped in history and could easily fill an entire day on its own. Then your day shifts again, Peckham and Brixton are two of London's most vibrant, diverse and truly local neighbourhoods. A day that shows you a completely different side of the city.
Jessica Dante is the founder of Love and London and one of the most recognisable faces in London travel. She moved from New York to London in 2013 and spent years learning the city inside out: every neighbourhood, every hidden gem, every shortcut locals know and tourists don't.
Chances are you've already found her on YouTube, where her videos have racked up millions of views, or stumbled across her guides while planning your trip. She's built Love and London into one of the most trusted resources for first-time visitors, with a team of London experts just as obsessive about the city as she is.
Over 9,000 travellers have planned their trips with us. We'd love to help you plan yours. ❤️
No waiting, shipping, or printing required. Everything arrives straight to your inbox, ready to use immediately.
No pressure to do everything on our routes (it'd be impossible). Use the checklist and recommendations along each day's route to shape a London trip that fits you.
Land in London with your daily walking route, tickets, reservations and Digital Map already sorted, so you can spend less time wandering around confused, and more time enjoying the city.
Stop overthinking. You don't need another 20 browser tabs, another generic blog post, or another night trying to organise your Google Maps pins. You just need a plan that works.
Choose your itinerary below:
Delivered instantly ✦ Digital download
You'll receive these guides immediately upon purchase via digital download.
Absolutely. These itineraries were specifically designed to help first-time visitors experience the best of London without feeling overwhelmed. Everything is organised day-by-day with practical local advice, route planning, hidden gems, and easy-to-follow recommendations.
If you want a complete first-timer kit, check our London Starter Pack, it includes the 3-Day Itinerary, London Transport Guide, London Spending Guide, London Packing Guide, and of course access to our private Facebook community.
Absolutely not, and we'd never expect you to. We include a wide range of activities, sights, and food and drink recommendations to suit different tastes and budgets. You choose the highlights that appeal to you most. We usually suggest picking 3–6 sights per day plus meals, and you can track everything in the included checklist.
At least a week before you travel, ideally more. We recommend reading through the PDF before you arrive so you can get familiar with our recommendations and some restaurants and attractions do require advance booking. The Bookings and Tickets Tracker will help you stay on top of this, and the Attractions Pass Calculator will help you figure out whether a pass will save you money.
London is generally great at catering for dietary requirements, and we've included a variety of options that should suit just about everyone (markets are especially good for this!). Every food and drink recommendation is labelled for vegetarian, vegan, and gluten-free friendliness throughout the itinerary. That said, we always recommend checking the menu online before you go, or calling ahead as restaurants can often accommodate you with a hidden menu or something made specially if you give enough notice. Jess is vegetarian herself, so if you are too, you'll be well looked after.
Yes, every recommendation that’s wheelchair accessible has an indicator so you can easily know if it’ll work for you. If you'd like more detailed guidance, please reach out to us via live chat, or email hello@loveandlodnon.com and we'll do our best to help.
Your Digital Map has every recommendation from the PDF itinerary pinned on it, plus indicators to help you “stay on track” with the general path of the itinerary. It integrates with Google Maps, so you can tap any spot and instantly get walking, cycling, taxi, or transit directions. You'll also find the Toilet Guide in the Digital Map. Works on any iPhone or Android.
Absolutely. Nearly all attractions included in the itinerary are either free or can be experienced “as a taste” from the outside, therefore there’s no need to buy entrance tickets if that’s not in your budget. We include budget-friendly food options marked with a single £. Honestly, if the itinerary saves you from one or two mediocre overpriced tourist meals, you've already made your money back, never mind the hours of planning you won't have to do.
It's a curated, invite-only Facebook Group with expert moderators (people who truly know London), a members-only community with no spam or repeated beginner questions, and a great way to connect with others visiting around the same time as you. Your lifetime membership is included with your itinerary purchase.
