First time in London?

Stop drowning in online advice. Get clear, expert-backed guidance and tools to plan your first London trip.

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Festive London Guide

London's most magical season, without the guesswork ✨

Markets, lights, pub roasts, NYE, it's all packed into a few short weeks, and easy to get wrong if you don't know the city. This guide tells you what's on, what's worth it, and what's actually open, so you're not scrambling to figure it out.

⛸️  Handpicked festive experiences, from markets to ice rinks
🎄 Every key date covered, from Thanksgiving to New Year's Eve
🥂 Our favourite festive food and drink spots
🚇 Practical guidance on transport and what's open
📱 A digital map so you're never guessing where to go

Find out more

London Starter Pack

Everything you need to plan your first London trip, in one place.

The London Starter Pack includes four expert-made guides and a community membership, so you can stop researching and start looking forward to your trip.

🗺️ A flexible, efficient plan for your first three days in London
🚇 Everything you need to use public transport like a local
💸 Build an air-tight trip budget with accurate London pricing
🧳 Exactly what to pack, by season
👥 Access to a community of fellow travellers and London experts

Find out more

This was the most helpful travel planning tool we've ever used, period. We were able to plan each day around one or two key museums or tourist spots, while confidently knowing we could easily find a place for a drink or a cool shop along the route. We would recommend your resources to anybody in a heartbeat and look forward to coming back to London to discover even more!

Emily & Steve

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London Itineraries

Your London trip, sorted ✨

Designed to help you make the most of your limited time in London, while seeing the major sights and exploring hidden gems. Each itinerary includes a daily walking route with major landmarks, hidden gems, tours, restaurants, bars, and more along it that are totally worth experiencing.

Pick the length that works for your trip.

3 days 4 days 5 days 6 days
Browse the Itineraries

Casual Tourist Guides

Been to London before? Or just want to discover the more local side of London?

Perfect for anyone looking to explore London with a local's recommendations. You won't find tourist hotspots like the Tower of London and Westminster Abbey in here. Instead, you'll discover hidden gems such as cozy cafes, unique activities and tours, independent restaurants, quirky cocktail bars, and more. Comes with a Digital Map and other helpful tools.

Explore the Casual Tourist Guides

More to help you plan the perfect trip...

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Transport made simple

Step-by-step instructions so you can use the Tube and double-decker bus with confidence.

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💸

Feel in control of your budget

Know what to expect, where your money goes, and what things actually cost in London.

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🧳

Pack smart, not stressed

Know exactly what to bring for your trip, with practical advice for every season.

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📘

Plan your trip with confidence

Know what to book, what to prioritise, and when to do it for a smoother trip.

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Meet Jess Dante, the founder of Love and London.

Over a decade ago, she moved from New York to London, initially for love, although that's a long story. After settling in London, she started assisting people with their visits to her new home, which she had been exploring intently. She began a YouTube channel and started helping her growing audience of future London tourists.

Jess noticed that her followers had a hard time planning their own trip to London. Using her knowledge of the city, she decided to start the Love and London shop to help them out. Over the years, we have expanded our product range to include multi-day itineraries, guides, budget sheets, and more. And soon, we will be expanding our expertise to Paris as well 😉

Jess and the entire Love and London team take pride in helping people have a stress-free trip they deserve and have been planning for years. We have assisted over 8,000 people with our tried-and-tested London plans and boast a 4.8-star rating in our store.