Make the most of your limited time in London,
while seeing the major sights 
and exploring hidden gems ✨

Make the most of your limited time in London, while seeing the major sights and exploring hidden gems ✨

Get our London itinerary

Your London trip has been planned for you, by a local

1.

See a lot of London, even with very limited time

2.

Get a clear plan that suits YOU without days of research and planning

3.

Have a trip so good your friends will ask YOU for recommendations

“I need a plan for my London trip, but I don’t know what’s best to do and how to put it all into a cohesive itinerary that maximises our limited time.”

Does this sound like you? 

Planning an itinerary for London is overwhelming.

  • London is a huge city so there’s absolutely no way to “just wing it”.
  • Making a multi-day plan is virtually impossible when you have never been to the city before.
  • Who has the time to spend WEEKS researching things you might want to do, and then trying to figure out how to put them all together into a plan?
  • Tons of info you find online is by people who have never lived in London, so how can you know if it’s reliable?
  • Free itineraries are vague, without detail, and provide you NO flexibility, so they’re SO unhelpful.
  • This is a vacation, isn’t it supposed to be fun and relaxing?!

You deserve an easy, fun and plentiful London itinerary without wasting weeks of your life researching and planning.

You deserve an easy, fun and plentiful London itinerary without wasting weeks of your life researching and planning.

We TOTALLY get it. As a company founded and run by travellers, we know how incredibly overwhelming it is to plan your own itinerary in an unfamiliar city, especially if you’re travelling with multiple people with different tastes, budgets and dietary requirements.

We too were frustrated by bad, vague itineraries we found online and how hard it was to make one for ourselves because we didn’t know what was ACTUALLY good and if the plan would work.

That’s why we made our London Itinerary.

This is our 4-Day Itinerary

Need a longer or shorter itinerary?

3-Day Itinerary

5-Day Itinerary

6-Day Itinerary

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We’ve made your itinerary for you ✨

Our London Itinerary, made by a London expert, tells you which walking route to follow each day, and which sights, tours, restaurants, bars (and more) are absolutely worth visiting along it. You pick which ones suit your taste, interests and budget, and follow each route with your digital map.

Go from spending WEEKS of confusing planning to just a couple of hours choosing from the very best London has to offer along a pre-planned, Londoner-approved route.

Get the 4-Day London Itinerary

ABOUT YOUR LONDON EXPERT

Meet Jess Dante, the founder of Love and London.

When she moved from New York to London over ten years ago (originally for love, but that’s a long story), she started helping people with their visits to her new home that she was intently exploring. She launched a YouTube channel and started helping her growing audience of future London tourists.

But she quickly saw how much difficulty her followers were having in making their own London plans, especially for people who wanted to mix in hidden gems with the popular sights. So in 2018, after weeks of testing, writing, and learning how to make a digital guide, she launched the first iteration of the 3-Day London Itinerary. Because of how helpful it was, it was an instant hit.

Over the years, we’ve expanded to bigger itineraries, up to six days long, and have now had over 6,000 people use our tried-and-tested London plans. Both Jess and the Love and London team love helping people to have the stress-free trip they deserve and have been planning for years. ❤️

3 simple steps to a stress-free London trip

Step 1

Download your Itinerary PDF Guides and access your Digital Map

Step 2

Choose which recommendations along each day’s route you want to visit

Step 3

Land in London and experience the best spots in an efficient, stress-free way

Our promise to you…

Remove the overwhelm of planning for such a big, confusing city

Save yourself weeks of wasted research and planning time

Experience Londoner-loved hidden gems that every tourist sadly misses

Feel good knowing you got so much value for your time and money

What our customers say...

Maximized our time in London!!

I purchased a multi day itinerary and absolutely loved it! It made it so easy to get around London for me and my family and ensure that we really maximized our time! We would not have enjoyed London as much without the Love and London team!

Stacey, ⭐⭐⭐⭐⭐

(about our 4-Day London Itinerary 2023)

Do not hesitate! You MUST have this itinerary

Despite being a seasoned traveler, planning for my upcoming London trip was stressful. I was lost with some many options and resources. Jess´ itinerary saved me hours of looking at information (and getting lost in the middle) and made my planning a breeze. Looking forward to the 6-day one!

Rodrigo, ⭐⭐⭐⭐⭐

(about our 3-Day London Itinerary 2023)

Best Purchase!

I had no idea where to even start planning our honeymoon in London. The 6 day itinerary took all the stress out of it and gave me so much to look forward to. Well worth the purchase!

Laiken, ⭐⭐⭐⭐⭐

(about our 6-Day London Itinerary 2023)

Maximized our time in London!!

I purchased a multi day itinerary and absolutely loved it! It made it so easy to get around London for me and my family and ensure that we really maximized our time! We would not have enjoyed London as much without the Love and London team!

Stacey, ⭐⭐⭐⭐⭐

(about our 4-Day London Itinerary 2023)

Do not hesitate! You MUST have this itinerary

Despite being a seasoned traveler, planning for my upcoming London trip was stressful. I was lost with some many options and resources. Jess´ itinerary saved me hours of looking at information (and getting lost in the middle) and made my planning a breeze. Looking forward to the 6-day one!

Rodrigo, ⭐⭐⭐⭐⭐

(about our 3-Day London Itinerary 2023)

Best Purchase!

I had no idea where to even start planning our honeymoon in London. The 6 day itinerary took all the stress out of it and gave me so much to look forward to. Well worth the purchase!

Laiken, ⭐⭐⭐⭐⭐

(about our 6-Day London Itinerary 2023)

A breakdown of the 4-Day London Itinerary...

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Day 1

Today you'll see a lot of London’s most famous sights, like Buckingham Palace, Westminster Abbey and The Shard. We also visit the popular South Bank and locally-loved Bermondsey.

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Day 2

Today, you’ll be in the very centre of London, which is absolutely buzzing!
  Explore Chinatown, Soho, Covent Garden, and more. Today is a great day to do afternoon tea.

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Day 3

We kick off at the Tower of London and Tower Bridge, with the rest of the day taking you through eclectic Shoreditch and to iconic places like the Broadway Market and Victoria Park.

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Day 4

We're exploring parts of west London today. We start with some of our most famous (free) museums, a historic concert hall, and a real life royal palace. Then we're up to classic Notting Hill and finally you'll make your way along Regent's Canal to Paddington.

What’s included in the London itinerary?

  • A digital PDF guide for each day with all of our recommendations (150+ pages in total), including insider secrets and tips you won’t find on our social channels
  • Dietary-friendly food spots (veggie, vegan and GF), wheelchair accessibility, hours of operation, where to book tickets/make reservations, and other crucial info
  • Digital Map for your phone with each day’s route and ALL of the recommendations in the PDF
  • Toilet Guide - find public (and not so public) toilets while on the ground
  • Attractions Pass Guide - find out how to save up to £119 using a popular attractions pass with the itinerary (pass not included)
  • THREE Notion templates, including:  
             My Must-Do's Database - easily filter the spots you'd like to do
             To Do Checklist -
    keep track of which recommendations are your must-do’s
             Bookings and Tickets Tracker -
    find out which places require advance booking and reservations, find out where to book, and keep track of them all
  • The 2025 version of the itinerary - so you can start planning early!
  • 10% donation to our local food bank, the Hackney Food Bank (we’ve donated over £25,300 from our itinerary sales!)
  • Every element of the itinerary is digital, so it will land straight in your inbox after purchase.
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Choose from two options…

BASIC PACKAGE:

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BONUS PACKAGE:

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 BASIC PACKAGE:BONUS PACKAGE:
➭ PDF Guide (150+ pages)
➭ Digital Map
➭ Toilet Guide
Attractions Pass Guide
3 Notion Templates:
       ➬ My Must-Do's Database
       ➬ To Do Checklist
       ➬ Bookings and Tickets Tracker
2025 Itinerary (when released — £85 value)
10% donation
London Spending Guide (£25 value):✖️
       ➬ Cost Guide✖️
       ➬ Budgeting spreadsheet
✖️
London Packing Guide (£11 value):✖️
      ➬ Printable packing lists
✖️

£85£99 (save £22)

BASIC PACKAGE:

$151.00
View Details

BONUS PACKAGE:

$175.00
$214.00

Frequently Asked Questions

Customer Reviews

Based on 129 reviews
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(124)
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Stephan Gruska
Much better than expected

I’m the kind of person that normally makes all the plans upfront by myself using books and internet. Which is also fun. Finally, I bought the three day itinerary anyway and gave up all my already done planning. 😂 It’s simply that much better, easy to use while in London and ensuring to see all from highlights to insider tips. London is expensive 😳 so it really makes sense to ensure you spend the money on the right things. Thx to Jess and all the team behind.

R
Roxann Amyotte
Excellent Planning Tool

The 6-Day London Itinerary 2024 is packed full of information, recommendations, and ideas. We used it to ensure we saw the "must see's" on our list, and then the "if we have time" things on our list. We will use it during our trip for the restaurants and bars and other activities. Thank you for this excellent tool! Well worth the small charge! Many thanks, Roxann Amyotte

T
Tony

4-Day London Itinerary 2024

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Leeann Knight
3 Day Itinerary & Casual Tourist Guides

We are visiting London in June for the first time for 6 days & opted to purchase both types of guides to get the best overall experience for our trip. Really glad I did, so much to do, & as I’m a planner I’m loving how organised I feel ! Can’t wait !

L
Leandro
Nice guide!

Our journey with Love and London's itinerary was superb. The guide was incredibly helpful, and the recommended places were fantastic. However, if there's one suggestion we could offer for improvement, it would be to include more pictures of the recommended places. Having visual references would have made it even easier to envision our visits. Overall, we highly recommend Love and London for an unforgettable London experience.