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No need to try to make your own itinerary: a London expert has already done it for you

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London Itineraries

Our London Itineraries are designed to help you make the most of your limited time in London, while seeing the major sights and exploring hidden gems. Each itinerary includes a daily walking route with major landmarks, hidden gems, tours, restaurants, bars, and more along it that are totally worth experiencing.
Choose which recommendations match your taste, interests, and budget and follow the route with the help of a digital map.

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London Itinerary Review

Planned your own itinerary but not sure if it will actually work when you’re in London?

Jessica Dante, a London travel expert, will review your itinerary, giving you advice on what makes sense, what doesn’t, changes you should make and things that she recommends you add in so you don’t miss some special local gems.

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Discover London's best-kept secrets! Uncover the hidden gems that make the city truly special.

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Casual Tourist Guides

Our Casual Tourist Guides are perfect for anyone looking to explore London with a local's recommendations. You won't find tourist hotspots like the Tower of London and Westminster Abbey in here. Instead, you'll discover hidden gems such as cozy cafes, unique activities and tours, independent restaurants, quirky cocktail bars, and more.The guide comes with a digital map and is perfect for those who enjoy creating their own route.
Use our Casual Tourist Guides and you’ll feel like you experienced London like a Londoner would.

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Are you worried about using the transport system on your London trip?

London Transport Guide

Learn how to use London’s public transport like you’ve done it for years with our London Transport Guide.
The e-book will teach you how to use the Tube, bus and all transport methods, how to pay for them and how much it costs. You’ll know how to get around London easily, navigate a transport strike, avoid getting fined, and plan your day trips around the UK.
Plus, there are two video tutorials showing you step-by-step how to take the London Tube and a double-decker bus.

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Struggling to know what to pack for your London Trip?

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London Packing Guide

Would you like for a local to tell you exactly what you’ll need for your trip– right now?
If so, you need the London Packing Guide. You’ll get a printable packing list (for all seasons), help with packing for London’s unpredictable weather, and info on what you absolutely must bring in order to be prepared for your trip.

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Struggling to figure out the budget for your London trip?

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London Spending Guide

The London Spending Guide helps you estimate trip expenses, create a budget, and track spending. The guide includes advice on getting and spending money, and recommendations for hotels, restaurants, drinks, and activities at all budget levels.
The London Budget Tracker is an easy-to-use Google Sheets template that lets you calculate how much to save, determine the total amount you can spend, and track your daily expenses. It supports over 30 different currencies.

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Meet Jess Dante, the founder of Love and London.

Over a decade ago, she moved from New York to London, initially for love, although that's a long story. After settling in London, she started assisting people with their visits to her new home, which she had been exploring intently. She began a YouTube channel and started helping her growing audience of future London tourists.

Jess noticed that her followers had a hard time planning their own trip to London. Using her knowledge of the city, she decided to start the Love and London shop to help them out. Over the years, we have expanded our product range to include multi-day itineraries, guides, budget sheets, and more. And soon, we will be expanding our expertise to Paris as well 😉

Jess and the entire Love and London team take pride in helping people have a stress-free trip they deserve and have been planning for years. We have assisted over 8,000 people with our tried-and-tested London plans and boast a 4.8-star rating in our store.

Customer Reviews

Based on 177 reviews
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Kris Sampson
Brilliant!

We just returned from London at 5 AM this morning and wanted to write a review on the five day itinerary we used from Love and London. It was so helpful in planning our itinerary. We were in London eight days, but only bought a five day itinerary so we could take our time and really sink into the different neighborhoods and feel the culture. The map was incredibly useful. We ate at so many of the restaurant recommendations, they should give you a commission for getting business in their door. Thanks so much! We are going to plan a trip already for next year. London stole our hearts and we can’t wait to go back for more.

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Mike P
A Personal Tour Guide on your Phone

The Love & London Itinerary we purchased was an invaluable tool during our recent visit to London. Accurate, informative and replete with choices to fill your days with sites, meals, poi's and more. Friends and family can offer suggestions for you of course but the manner in which the Love & London itineraries are laid out make exploring seamless and fun, without the worry of having to jump around aimlessly sometimes when in a rush on your own. We saw everything we wanted at our own pace, with time to explore. Thank you Love & London!

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Ian M
Makes Planning so much easier

Purchasing the 5 day itinerary was one of the best planning tools I could have ever imagined. The layout and format was well planned out and all the additional materials were fantastic. Having everything right on your phone makes a huge difference and I used them throughout my trip. So much incredible information and suggestions for an amazing week in London. Thank you L+L

S
Steven Wong
BEST itenerary ever

Very detailed itinerary of London. Staff will go all the way to help.
I will do it again with them. I totally recommend them.

S
Steve Sonnek
Great information!

Jess and her team provide great information and it is so well organized. A very good value to help us with our upcoming trip!