You'll receive these guides immediately upon purchase via digital download.

To most easily access your Love and London guides and to make sure you can always reference them into the future, you’ll need to download your files to one or more of your devices. It’s fairly straightforward but if you are not sure how to do that then follow these steps.

Get in touch with us if you need us to reset your download attempts as each guide can be downloaded five times by default.

Yes! If you purchase it now you'll receive the 2025 version. 

The itineraries include lots of the major attractions and also give you a designated route to follow which include both attractions and more local bits.

By contrast, The Casual Tourist Guides are strictly hidden gems. Underrated museums, locally-loved restaurants, interesting historic elements that people often miss, cool underground cocktail bars. Think super cool and local, to the point that we have even had lots of Londoners buy these guides to help them better explore their own city.

The Digital Maps for the Casual Tourist Guides don’t include a plan for how to hit up everything in the guide like the itineraries have, they are just general pins to show you where the recommendations are in relation to each other and to easily get transport directions to them.

Yes, there is some overlap depending on the itinerary.

For the 3-Day Itinerary, The Casual Tourist Guide to Central and East London overlap with days 2 and 3, and South London slightly overlaps with day 1. The best additions to this itinerary are West London and North London, both of which cover different areas.

For the 4-Day Itinerary, The Casual Tourist Guide to Central, East, and West London overlaps with days 2, 3, and 4. South London slightly overlaps with day 1. The best additions to this itinerary are North London, which covers different areas, and South London, if you want to explore Peckham and Brixton. However, note that the Bermondsey area will overlap.

For the 5-Day Itinerary, there is almost complete overlap. If you want to explore Peckham and Brixton, you can add the Casual Tourist Guide to South London. However, note that Bermondsey will feature in both guides.

For the 6-Day Itinerary, all of the Casual Tourist Guides overlap with it.

Don’t worry; we’ve got you covered! You can use this map to understand the London areas before or after you book your stay. Then, once you have decided on which area to book your hotel room in, or if you’d like to explore a particular area more in-depth, you can decide on which Casual Tourist Guide you’d like to purchase.

The cool thing about London is that many things during the daytime, work for families with kids, if your children are fairly well-behaved. That being said, we’ve not specifically made these guides with kids under 16 in mind.

With the guides we simply provide you with a list of the best local places to explore, eat, drink etc. You then decide which options sounds the best to you!

Our guides have indicators telling you whether or not each recommendation is wheelchair accessible and there are plenty of options for those who need to avoid stairs. But if you have any questions or worries please don't hesitate to reach out to us at info@loveandlondon.com.

London’s food spots are generally pretty good at accommodating this, and we’ve included a variety of options that should suit just about everyone. But even still in the guides we include icons indicating restaurants that are veggie-friendly, vegan-friendly and GF friendly.

That being said, you should always check the menu online yourself, and you can also phone up a restaurant before you go to ask what they can do for any requirements, as they might have a hidden menu you can choose from, or they can create something special for you if you give enough notice.

Jess is vegetarian, so if you are too, you’ll find plenty of food options in the guide. She also eats vegan very often and has close friends who need gluten-free so she knows how it goes :)

Buy it at least a week in advance, if you can. We recommend reading over the guide before you arrive to London, so you can familiarise yourself with our recommendations, and some attractions and restaurants require advance booking.

Well, we’ve never seen any guides that include such a comprehensive digital map for your phone, which allows you to get real-time transportation and walking directions. Also, many “guides” you can find online are created by people who’ve only visited London, not LIVED here. They aren’t able to provide alternative food options for diet restrictions, where to find public toilets, or more crucially, tips that only someone who has lived here for years would know.

Also, why spend hours gathering info of things you think might be interesting to do, and trying to map everything out, when we’ve already done that for you?

There are a couple of reasons. It took weeks to create the guides, starting with multiple days of on-the-ground testing, to writing the 50 or so recommendations for each guide and creating the map. If we didn’t charge for the guides, we simply couldn’t provide it to our community as it takes up so much time to create. Plus, as we're a business, there is a ton of overhead costs that we cover with the sale of our guides.

Jess also spends anywhere from £25-200 per week trying out new things around London, some of which is included in the guide, some of which is not worthy. Of course, all of those meals, drinks, and tickets cost a lot of money. But by Jess testing them out and only telling you about the best, you won’t have to waste your time and money too, because only the best of the best goes in our guides.

If we save you from one not-so-good moderately-priced meal, you’ve already paid yourself back for your purchase, never mind the hours and hours of research and planning you won’t have to do yourself.

The map includes all the recommendations mentioned in the PDF. It integrates with Google Maps and you can easily get walking, taxi and public transport directions to any of our recommendations. This is where you’ll find all the toilets marked off too!

It absolutely works best when you have it. It will also allow you to get walking directions when needed, or transport directions when you’re planning to head back to your hotel once the day is done.

Here’s an article where we explain how to use your phone in the UK.

It’s integrated with the Google Maps app, so it’s available for all phones that use iOS or Android operating systems.

Here's how to access and use our digital maps.

The Notion templates will:

➤ Help you organise which of the recommendations in our Casual Tourist Guides are a “must visit” or a “skip” (and to hide the ones you want to skip so you don’t have to look at them anymore).

➤ Give you a handy digital checklist of the things you absolutely want to do (populated based off “must-visit” labels you’ve added).

➤ Show you which of your “must-visits” we recommend booking or buying tickets for in advance, and a place for you to keep track of which you’ve done and which you still need to book/reserve.

1️⃣ My Must-Do’s Database
Includes all the recommendations mentioned in the guide. You can use it to label each place with "must-visit" or "might visit" if you want to do them, or "skip" or "already visited" and the system will filter them out, keeping your list nice and clean. You can also filter your list to only see places in a certain category, or only the restaurants that are veggie-friendly, GF-friendly, etc.

2️⃣ To-Do Checklist
This digital checklist is automatically populated based on the places that you selected as a must-visit or might visit in the My Must-Do’s database. Use it when you’re on the ground in London to keep track of what you’ve hit and what you still have yet to explore.

3️⃣ Bookings and Tickets Tracker
Keep track of which of your must-do’s and might-do’s need to be booked or reserved in advance (and we only show you which ones do!) Includes the direct link to book tickets or make reservations so it’s easy to get everything done in one go.

You'll find the Notion template linked on page 7 of your PDF; click the link and it'll open a separate Notion page. To be able to use the template yourself, you will need to duplicate the template to your own Notion account. Follow the step-by-step instructions on this page.

Watch this video to see how to use the Notion templates with our Casual Tourist Guides:

The London Packing Guide will help you figure out what you need to pack for your London trip.

It's written by a local, so we know exactly what you'll need depending on the season. You’ll also get a printable packing list (for all the seasons), help with packing for London’s unpredictable weather, and info on what you absolutely must bring in order to be prepared for your trip.

The digital guide includes:

➤ London Weather Guide with weather averages by month so you can know what to expect“

➤ Do Not Forget” Guide of the things that tourists ALWAYS forget that can make or break your trip for London

➤ "Dress like a Londoner" Guide with suggested clothing items to bring for the weather you’ll experience (with links to ones we recommend)

➤ Packing Lists for each season (Printable PDFs + Notion templates) to make packing quick and easy

London is SUCH an expensive city, so it’s really easy to crush your budget without even noticing, especially when you’re also dealing with trying to do currency conversions in your head on the fly.

It’s also really hard to get a good idea of how much every part of your trip is going to cost, thinking about food, drinks, and little things like a late-night Uber ride after emerging from the club at 3am…

The London Spending Guide is a tool that does just that. It comes with:

1. London Cost Guide - a PDF filled with advice about getting and spending money in London, plus guides for how much you can expect to pay for certain parts of your trip, and recommendations for hotels, food, drink and activities for every budget level.

and...

2. London Budget Tracker - an easy-to-use but incredibly comprehensive Google Sheets template. Calculate how much money you need to save each month to pay for your trip, figure out the total amount you can spend, play with your numbers to see where you want to splurge and where you want to save, and keep track of your daily spending while in London so you can stay on budget. It's available for 30+ different currencies (see which ones below.)

You'll get a link to download the Google Sheets template within your files.

We also provide you with plenty of instructions on how to use the sheet, both in the document and via a video tutorial.

You'll want to know the basics of how Google Sheets works, but otherwise we provide you with plenty of instructions and all of the formulas are protected so it's almost impossible you to mess anything up.

Of course if you have any problems or questions, you can email us at hello@loveandlondon.com and we'd be happy to help.

Yes! We have a "budget" category for each section and we also recommend some hostels.

While the Cost Guide doesn't have a family-specific section, we included a few notes about which recommendations are kid-friendly (up to 13 years old). The Budget Tracker has a spot where you enter how many people you're travelling with and then the spreadsheet does all the math for you, when relevant.

It works with British Pounds (as you'll pay for most of your London things in ££) and it converts the following currencies:
United States dollar - US$
Euro - €
Japanese yen - 円 / ¥
Pound sterling £
Australian dollar - A$
Canadian dollar - C$
Swiss franc - CHF
Renminbi - 元 / ¥
Hong Kong dollar - HK$
New Zealand dollar - NZ$
Swedish krona - kr
South Korean won - ₩
Singapore dollar - S$
Norwegian krone - kr
Mexican peso - mex$
Indian rupee - ₹
Russian ruble - ₽
South African rand - R
Turkish lira - ₺
Brazilian real - R$
New Taiwan dollar - NT$
Danish krone - kr
Polish złoty - zł
Thai baht - ฿
Indonesian rupiah - Rp
Hungarian forint - Ft
Czech koruna - Kč
Israeli new shekel - ₪
Chilean peso - CLP$
Philippine peso - ₱
UAE dirham - د.إ
Colombian peso - COL$
Saudi riyal - ﷼
Malaysian ringgit - RM
Romanian leu - L