You'll receive this guide immediately upon purchase via digital download.

To most easily access your Love and London guides and to make sure you can always reference them into the future, you’ll need to download your files to one or more of your devices. It’s fairly straightforward but if you are not sure how to do that then follow these steps.

Get in touch with us if you need us to reset your download attempts as each guide can be downloaded five times by default.

Yes! Just about all of the attractions included in the itinerary are either free or can be experienced “as a taste” from the outside, therefore there’s no need to buy entrance tickets if that’s not in your budget. We’ve also included budget-friendly food options (they’re the ones marked with a single “£”) or if you don’t want to spend money on food, just bring your own and only follow the sightseeing elements of the itinerary.

Yes, with all orders of our 2023 itineraries, we will be giving you the 2024 version for free when it launches.

There are a couple of reasons. It took us years to create the itineraries, starting with hours of researching and planning the perfect route, to multiple days of on-the-ground testing, to writing the 100+ page guide and creating the map. If we didn’t charge for the itinerary, we simply couldn’t provide it to our community as it takes up so much time to create. We also spend anywhere from £25-200 per week trying out new things around London, some of which is included in the itinerary, some of which is not worthy. Of course, all of those meals, drinks, and tickets cost a lot of money. But by Jess testing them out and only telling you about the best, you won’t have to waste your time and money too, because only the best of the best goes in our guides.

If we save you from one not-so-good moderately-priced meal, you’ve already paid yourself back for your purchase, never mind the hours and hours of research and planning you won’t have to do yourself.

The itineraries include lots of the major attractions alongside some local spots and hidden gems. You'll find everything from sights, points of interest, activities, tours, coffee shops, some great spots to do some shopping, restaurants and street food markets, pubs and bars. The itineraries also include a London Pass Guide and a robust digital map, with a designated route to follow which includes all the spots mentioned in the itinerary.

By contrast, The Casual Tourist Guides are strictly hidden gems. Underrated museums, gin-making experiences, locally-loved restaurants, interesting historic elements that people often miss, cool underground cocktail bars. Think super cool and local, to the point that we have even had lots of Londoners buy these guides to help them better explore their own city. There's also a Digital Map included with each Casual Tourist Guide but it's up to you to decide your plan of action.

Well, we’ve never seen any itinerary that includes a digital map for your phone, which allows you to get real-time transportation and walking directions as well as makes it super easy to follow the itinerary. Also, many “itineraries” you can find online are created by people who’ve only visited London, not LIVED here. They aren’t able to provide alternative food options for diet restrictions, public toilets along the route, or more crucially, tips that only someone who has done this route themselves for years would know.

It features famous landmarks like Piccadilly Circus, Buckingham Palace, Borough Market, London Fields, Tower Bridge, Columbia Road Flower Market, Covent Garden, London Eye, Southbank, Shoreditch, Street Art, Spitalfields Market, Notting Hill, Kensington, King's Cross, Peckham, Brixton, Greenwich, Hampstead, Camden and more…

The itinerary was made with the intention that users would never need to get on public transportation because the days are laid out in small enough areas. Walking distance will vary greatly by the user, and what you choose to do or not do, but the Digital Map will show you how much walking you might end up doing.

There are some points at which you can hop on a bus or a taxi if you’re tired. We’ve pointed this out in the itinerary, and it’s also easy to figure out on your own via the Digital Map.

Buy it at least a week in advance, if you can. We recommend reading over the PDF before you arrive in London so that you can familiarise yourself with our recommendations, and some attractions and restaurants require advance booking.

London’s food spots are generally pretty good at accommodating for this, and I’ve included a variety of options that should suit just about everyone. Markets are especially good for this, by the way! For a few years now, we include icons indicating restaurants that are veggie-friendly, vegan-friendly and gluten-free friendly.

That being said, you should always check the menu online yourself, and you can also phone up a restaurant before you go to ask what they can do for any requirements, as they might have a hidden menu you can choose from, or they can create something special for you if you give enough notice.

Jess is vegetarian, so if you are too, you’ll find plenty of food options in the itinerary.

I have a physical disability. Will I be able to do everything in the itinerary?Our itinerary has indicators telling you whether or not each recommendation is wheelchair accessible and there are plenty of options for those who need to avoid stairs. You can expect to walk a fairly good amount each day, but how much depends on how you choose to use the itinerary.

If you go for the Bonus Package you'll find several suggestions in the London Spending Guide.

While London is a super expensive city, there are plenty of accommodation options no matter what your budget is. From a bed at a hostel up to a luxury hotel suite, we’ve got it all in there.

We’ve created this itinerary to cover what most people who visit London for the first time typically like to see. Of course, we can’t cover everything! If you have really specific or unique tastes, or don’t want to experience any classic London attractions (even just to see them from the outside), then this probably isn’t for you.

You might find that our Casual Tourist Guides will be better for you as they cover strictly hidden gems. Underrated museums, gin-making experiences, locally-loved restaurants, interesting historic elements that people often miss, cool underground cocktail bars. Think super cool and local, to the point that we have even had lots of Londoners buy these guides to help them better explore their own city. There's also a Digital Map included with each Casual Tourist Guide but it's up to you to decide your plan of action.

We've had lots of families with kids use our guides, however we haven't made them with kids under 16 in mind.

It doesn’t, because everyone who purchases the itinerary will be arriving from different parts of London. But it gives you a concrete starting point, and when you’re at your hotel ready to start your day, just pull up the map, select the starting point, then click “Directions” to see all of your options for getting there. It’s really easy!

The map includes all recommendations mentioned in the PDF, plus indicators to help you “stay on track” with the general path of the itinerary. It integrates with Google Maps and you can easily get walking, taxi and public transport directions to any of our recommendations. This is where you’ll find all the toilets marked off too!

It absolutely works best when you have it. It will also allow you to get walking directions when needed, or transport directions when you’re planning to head back to your hotel once the day is done. In the guide, we’ve included a list of ways to have data on your phone so you can stay connected.

It’s integrated with the Google Maps app, so it’s available for all phones that use iOS or Android operating systems.

The London Packing Guide will help you figure out what you need to pack for your London trip. 

It's written by a local, so we know exactly what you'll need depending on the season. You’ll also get a printable packing list (for all the  seasons), help with packing for London’s unpredictable weather, and info on what you absolutely must bring in order to be prepared for your trip.

The digital guide includes:

- Printable packing lists by season

- London weather guide, broken down by months

- Jacket and shoes purchasing guide

- “Items everyone should pack for London” list

London is SUCH an expensive city, so it’s really easy to crush your budget without even noticing, especially when you’re also dealing with trying to do currency conversions in your head on the fly.

It’s also really hard to get a good idea of how much every part of your trip is going to cost, thinking about food, drinks, and little things like a late-night Uber ride after emerging from the club at 3am…

The London Spending Guide is a tool that does just that. It comes with:

1. London Cost Guide - a PDF filled with advice about getting and spending money in London, plus guides for how much you can expect to pay for certain parts of your trip, and recommendations for hotels, food, drink and activities for every budget level.

and...

2. London Budget Tracker - an easy-to-use but incredibly comprehensive Google Sheets template. Calculate how much money you need to save each month to pay for your trip, figure out the total amount you can spend, play with your numbers to see where you want to splurge and where you want to save, and keep track of your daily spending while in London so you can stay on budget. It's available for 30+ different currencies (see which ones below.)

You'll get a link to download the Google Sheets template within your files.

We also provide you with plenty of instructions on how to use the sheet, both in the document and via a video tutorial.

You'll want to know the basics of how Google Sheets works, but otherwise we provide you with plenty of instructions and all of the formulas are protected so it's almost impossible you to mess anything up.

Of course if you have any problems or questions, you can email us at hello@loveandlondon.com and we'd be happy to help.

Yes! We have a "budget" category for each section and we also recommend some hostels.

While the Cost Guide doesn't have a family-specific section, we included a few notes about which recommendations are kid-friendly (up to 13 years old). The Budget Tracker has a spot where you enter how many people you're travelling with and then the spreadsheet does all the math for you, when relevant.

It works with British Pounds (as you'll pay for most of your London things in ££) and it converts the following currencies:
United States dollar - US$
Euro - €
Japanese yen - 円 / ¥
Pound sterling £
Australian dollar - A$
Canadian dollar - C$
Swiss franc - CHF
Renminbi - 元 / ¥
Hong Kong dollar - HK$
New Zealand dollar - NZ$
Swedish krona - kr
South Korean won - ₩
Singapore dollar - S$
Norwegian krone - kr
Mexican peso - mex$
Indian rupee - ₹
Russian ruble - ₽
South African rand - R
Turkish lira - ₺
Brazilian real - R$
New Taiwan dollar - NT$
Danish krone - kr
Polish złoty - zł
Thai baht - ฿
Indonesian rupiah - Rp
Hungarian forint - Ft
Czech koruna - Kč
Israeli new shekel - ₪
Chilean peso - CLP$
Philippine peso - ₱
UAE dirham - د.إ
Colombian peso - COL$
Saudi riyal - ﷼
Malaysian ringgit - RM
Romanian leu - L