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The Casual Tourist Guides [4-Guide Bundle]

The Casual Tourist Guides [4-Guide Bundle]

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⭐️  Choose four of our Casual Tourist Guides and get 10% off! ⭐️

Do you want to experience London like a local? Do you feel overwhelmed with the amount things to do see, eat, visit...

Let a local Londoner tell you what the best places are in town so you have the trip of a lifetime.

This is why we've made The Casual Tourist Guides. Those underrated restaurants, quirky bars, and underground activities that I LOVE to recommend to friends, family and followers are now compiled into this easy-to-use guide. 

*Note that The Casual Tourist Guides overlap with the 6-Day London Itinerary.


By purchasing the bundle,  you'll save £7 off the price of buying the guides separately.

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👀 So... you're the type of tourist who...

... doesn't want to cram fifty sights and activities into a day.

... doesn't need to see every tourist site.

... doesn't want to stand in a line for an hour just to sit in a pod with thirty other people for thirty minutes.

Or maybe you even live in London and you just want to experience as much of it as possible in the evenings and on the weekends.

You're my favourite type of tourist... a casual tourist.

We've made these guides for YOU.

Get to know the underbelly of London with a detailed list of a Londoner's best recommendations for what to do, see, eat and drink.

What's in the Casual Tourist Guides?

A curated list of:

- Sights and Points of Interest that one of those vanilla guidebooks would never tell you about

- Fun activities and tours to help you experience the alternative side of the area

- Local cafes to park up and enjoy a coffee in

- Pubs to visit that will be filled with Londoners enjoying a pint and a roast

- Unique markets and can't-miss restaurants

- Sexy bars for sipping elaborate cocktails in

- Shops selling interesting and eco-friendly treats to take home

Each guide has:

- Approximately 50 recommendations

- Insider tips, opening hours, price range, Google Maps link, dietary restriction info and wheelchair accessibility status

- Printable checklist of all of the recommendations in the guide. Keep track of which ones you've experienced so far.

- NEW: Digital Map to help you visualise where each recommendation is in relation to the others, and to help you navigate when you're on the ground in London. We also show you where to find public toilets in the area.

 *You'll receive this guide immediately upon purchase via digital download.

Get to know each guide...

The Casual Tourist Guide to Central London

With the Central London guide, you’ll get to experience the buzziest part of the city, being the epicentre of the theatre scene and London’s LGBTQ+ community. It’s also where many of the most famous sights and attractions sit, and where Londoners meet their friends when they each live on completely opposite ends of the city and want to “meet in the middle” for dinner or drinks.

While “being in the centre of it all” means there are quite a few tourist traps, overpriced restaurants, and even a creepy wax museum, central London also hosts some of the top spots to eat, drink and do fun things.

The key is, however, that you need to know what and where they are.

So that’s why we've made The Casual Tourist Guide to Central London. Those underrated restaurants, quirky bars, and underground activities that I LOVE to recommend to friends, family and followers are now compiled into this easy-to-use guide. We mainly cover Chinatown, Soho, Covent Garden, and Fitzrovia, all within walking distance of each other.

The Casual Tourist Guide to West London

West London is known for being a leafy, posh part of the city. Walk down almost any street and you’ll see rows of stunning Victorian houses as far as the eye can see. Londoners here also appreciate having lots of beautiful green spaces to enjoy, no matter the weather... we’ll go for a walk through Kensington Gardens even when it’s raining!

Amazing high-end restaurants, cute cafes serving top-notch coffee and treats, and unique shops worth a browse, many of which you’ll see recommended in this guide, also characterize west London. As usual, I’ve only included the ones I LOVE to recommend to friends and family, and I think you’ll enjoy them too.

This guide covers Notting Hill, Kensington and Paddington, but you might notice that the majority of the recommendations are around the area you’ll know so well due to a certain Julia Roberts film. That’s because of all of west London, in my opinion, it has the best vibe and the best spots.

The Casual Tourist Guide to East London

In the eclectic east end of London, between the quirky cafes and upscale cocktail bars, you can still see the influence that centuries of immigrant communities have had on the area, and that still have on it today. Only until recently, the east end was a working class area, but now it's become a hub for the city's creative industry. And lucky for us, when we explore east London, we get to experience both the old school and the new, through art, culture, food, and drink.

In The Casual Guide to East London, there are four main areas that are covered. We start with Shoreditch, the buzziest part of east London, where you'll find funky street art alongside top-notch restaurants and grungy pubs. Just beyond it is Hoxton, with its Victorian-esque Columbia Road, home to the world famous Sunday flower market. Then head across the canal to London Fields, with its green spaces, classic markets, and lots of local flair. Finally, we have Victoria Park, London's first park made for the people, and the branching off point for what feels like a village that's been plopped down right into busy London. This is my favourite part of London and with my curated list of recommendations, I think you'll love it too.

The Casual Tourist Guide to North London

North London has quite a diverse mix of neighbourhoods, from the super posh Hampstead, with its stunning multi-million-pound homes and historic museums, to buzzy Kings Cross with top-notch boutique shops and independent restaurants, to the judgement-free Camden, known for its quirky, music-influenced vibes and great pub scene. 

This guide covers Hampstead, Camden, Kings Cross and Islington, an eclectic mix of areas with their own history and stories that have shaped what you'll see today. Explore north London with this guide and you'll hit up some famous pubs, visit unique and interesting museums, spend time at one of the city's most incredible and historic parks, try some fine wine at Idris Elba's wine bar, and much more.

The Casual Tourist Guide to South London

Some would consider south London as the "real" London. That's because London is a city of immigrants, influenced by almost every culture across the globe, and many of south London's neighbourhoods really exemplify this, and it's absolutely worth experiencing and immersing yourself into.

In The Casual Tourist Guide to South London, we cover three areas. There's Bermondsey, the most centrally-located, not far from one of the busiest stations in England but the area still has this incredibly calm, village-like vibe to it. Here you'll find historic markets, a beer lover's paradise, and plenty of fabulous restaurants and pubs. Then there's Brixton, an area that has been popular with the Afro-Caribbean population since the Windrush Era, so you'll see this influence on the eclectic food and drink scene here. Finally, there's Peckham, also known for the influence of its immigrant population, and home to some incredible regeneration projects, like a rooftop bar at the top of a multi-storey car park.

Customer Reviews

Based on 57 reviews
Eleanor Lamont
Awesome guide!!!!

I have stayed in Southwark London a few times but other than Borough Market and sights near the Thames have never ventured further. This guide feels intimate and exciting. I cannot wait to explore! I am going to buy all the other guides!!!! Kudos!!!!!

Marianne Brunelle
Love and London review

I love Love and London. Great ideas are provided to make your trip easier. 2023 for 3 day Itinerary is really nice. I enjoyed 2022, but love 2023. Great job and looking forward to using it during our trip.

Charlene Watt
So much fantastic information!!

I typically do all of the planning myself when travelling, but I am so happy that I bought these casual tourist guides. Without a doubt, I would have missed out on most of these suggestions and the digital map is an invaluable tool.

From Australia

Excellent information for planning our trip to UK. was only going to spend a few days in London, now going to stay a week. Thanks.

Easy to use

Wonderful, thank you!

Check our other bundles!

Get all of the guides you need for your trip length and enjoy a cheeky discount 😉
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Frequently Asked Questions

How long does it take to receive my guides?

You'll receive these guides immediately upon purchase via digital download.

How do I save the guides to my phone/laptop?

To most easily access your Love and London guides and to make sure you can always reference them into the future, you’ll need to download your files to one or more of your devices. It’s fairly straightforward but if you are not sure how to do that then follow these steps.

Get in touch with us if you need us to reset your download attempts as each guide can be downloaded five times by default.

I have the 3-Day Itinerary, are the Casual Tourist Guides similar?

The Casual Tourist Guide to Central and East London have some overlap with Day 2 and 3 of the itinerary. South London has slight overlap with Day 1.

Out of our Casual Tourist Guide series, the best additions to the itinerary are West London and North London, both of which don’t cover any similar areas.

I have the 6-Day Itinerary, are the Casual Tourist Guides similar?

The Casual Tourist Guides all overlap with the 6-Day Itinerary. 

Which phones does the Digital Map work on?

It’s integrated with the Google Maps app, so it’s available for all phones that use iOS or Android operating systems.

Do I need data on my phone to be able to use the Digital Map on the go in London?

It absolutely works best when you have it. It will also allow you to get walking directions when needed, or transport directions when you’re planning to head back to your hotel once the day is done. In the guide I’ve included a list of ways to have data on your phone so you can stay connected.

Is this suitable for families with children?

The cool thing about London is that many things during the daytime, work for families with kids, if your children are fairly well-behaved. That being said, I’ve not specifically made these guides with kids under 16 in mind.

I have really specific things I want to see, will this work for me?

With the guides we simply provide you with a list of the best local places to explore, eat, drink etc. You then decide which options sounds the best to you!

I have a physical disability. Will I be able to do everything in the guides?

Our guides have indicators telling you whether or not each recommendation is wheelchair accessible and there are plenty of options for those who need to avoid stairs. But if you have any questions or worries please don't hestitate to reach out to us at

I have a dietary requirement, do your food suggestions suit that?

London’s food spots are generally pretty good at accommodating for this, and I’ve included a variety of options that should suit just about everyone. Markets are especially good for this, by the way! For a few years now we include icons indicating restaurants that are veggie-friendly, vegan-friendly and GF friendly.

That being said, you should always check the menu online yourself, and you can also phone up a restaurant before you go to ask what they can do for any requirements, as they might have a hidden menu you can choose from, or they can create something special for you if you give enough notice.

I’m personally vegetarian, so if you are too, you’ll find plenty of food options in the itinerary. I also eat vegan very often and have close friends who need gluten-free so I know how it goes!

How far in advance should I buy this for my trip?

Buy it at least a week in advance, if you can. I recommend reading over the PDFs before you arrive to London, so you can familiarise yourself with my recommendations, and some attractions and restaurants require advance booking.

I’m on a serious budget. Will this work for me?

Our recommendations cover all price ranges and we give lots of free options too.

How are these guides different from what’s online or in the bookstore?

Well, I’ve never seen any guides that includes a digital map for your phone, which allows you to get real-time transportation and walking directions. Also, many “guides” you can find online are created by people who’ve only visited London, not LIVED here. They aren’t able to provide alternative food options for diet restrictions, public toilets along the route, or more crucially, tips that only someone who has done this route herself for years would know.

Why do you charge money for this?

There are a couple of reasons. It took weeks to create the guides, starting with multiple days of on-the-ground testing, to writing the 50 or so recommendations for each guide and creating the map. If I didn’t charge for the guides, I simply couldn’t provide it to our community as it takes up so much time to create. Plus, as we're a business, there is a ton of overhead costs that we cover with the sale of our guides.

I also spend anywhere from £25-200 per week trying out new things around London, some of which is included in the itinerary, some of which is not worthy. Of course, all of those meals, drinks, and tickets cost a lot of money. But by me testing them out and only telling you about the best, you won’t have to waste your time and money too, because only the best of the best goes in my guides.

If I save you from one not-so-good moderately-priced meal, you’ve already paid yourself back for your purchase, never mind the hours and hours of research and planning you won’t have to do yourself.